Honesty Versus Justice and Due Process Versus Crime Control Free Essays

Genuineness versus Justice and Due Process versus Crime Control Lisa Moore University of Phoenix Ethics in Justice and Security CJA 530 March 07, 2010 Roger Long JD Honesty versus Justice and Due Process versus Crime Control The criminal equity framework is based on an establishment of trustworthiness and equity. For equity to work, the equity framework, and criminal equity experts must be straightforward. The word trustworthiness, portrays a person that doesn’t lie, cheat, take, or maltreatment to excel for individual or expert increase. We will compose a custom article test on Genuineness Versus Justice and Due Process Versus Crime Control or on the other hand any comparable point just for you Request Now The word equity portrays the ideas of good rightness dependent on morals, levelheadedness and decency. By what means can there be equity if the liable go free or if the blameless compensation for violations the individual in question never dedicated. â€Å"In request for this to happen, our lawful framework must be one that requests totally trustworthiness, for example, when somebody is called to affirm the person in question is asked, Do you pledge to come clean, every bit of relevant information, and only reality? In the event that dishonest complaints and bogus proof are introduced against the blameless, they will be rebuffed as though they are guilty† (RealPolice, 2000). The spot of genuineness in a framework that advances equity has started a dubious issue among the Criminal Justice world, that trustworthiness could be set aside for later while seeking after equity. For instance when officials present bogus proof to examiner so as to have a body of evidence against the blamed when they accept the person won't be seen as liable. A genuine case of duplicity by law implementation happened in 1993, when â€Å"Craig D. Harvey a New York State Police trooper was accused of creating proof. Harvey conceded he and another trooper lifted fingerprints from things the suspect, John Spencer, contacted while in Troop C home office during booking. He appended the fingerprints to confirm cards and later asserted that he had pulled the fingerprints from the location of the homicide. The fashioned proof was utilized during preliminary and John Spencer was condemned to 50 years to life in prison† (New York Times, 1993. ) It is â€Å"important that the authorities inside the equity framework be held to better expectations in good and moral conduct. As the law implementation arm of our lawful framework, Law authorization officials play a forefront job in enacting the laws our lawmakers make. In the event that they capture those they know are honest, make counterfeit proof against the guiltless, or in any case fix the necessity of legit and fair conduct, they fix the procedures of the equity framework from the earliest starting point, and along these lines degenerate the entire process† (RealPolice, 2000). Trustworthiness and equity are the elements that we rely upon to recognize good and bad, great and shrewd, legitimate and unlawful. We rely upon equity to protect us from insidious and permit us to carry on with our lives in agreement and harmony, without bedlam. As indicated by John Locke (1690), we, as residents, surrender power to an administration or other expert so as to get or keep up social request through the standard of law under the Social Contract Theory. Wrongdoing control and fair treatment models are â€Å"two contending frameworks of qualities working inside criminal equity, the pressure between the two records for the contention and disharmony that currently is detectable in the criminal equity system† (Hoffman, p. 12, 2000). In spite of the fact that they are both various frameworks both effect the manner in which our legal framework is ran. â€Å"When looking at the fair treatment and wrongdoing control models, it ought to be remembered that defenders of the two models grasp sacred values† (Hoffman, p. 11, 2000). The idea of Crime Control Model is to get the criminal off the road and to ensure the guiltless. â€Å"The Crime Control Model could maybe be found in a negative peculiarity because of the way that it expect the supposed criminal is blameworthy even before they step foot into the court, this model backings those activities of the police and examiners to the fullest extent† (Zalman, p. 3, 2002). This â€Å"model moves the supposed criminal through the framework with the thinking ahead that everybody is blameworthy until demonstrated something else, and furthermore constrains the measure of supplication bartering and claims. The principle target of the criminal equity procedure oug ht to be to find reality or to set up the blame of the accused† (Hoffman, p. 11, 2000). The â€Å"Due Process Model takes after a deterrent course† (Zalman, p. 13, 2002). â€Å"This framework is unquestionably increasingly reasonable in the way that it leaves space for blunder. It doesn't naturally expect that the supposed criminal is liable before the case is demonstrated. This framework wouldn't like to chance indicting a blameless person† (Zalman, p. 13, 2002) it â€Å"demands the counteraction and end of missteps to the degree conceivable. The Due Process Model is supposed to be â€Å"suspicious of the individuals who are power hungry and only hoping to convict. The distinction between the two models in this sense is that the Crime Control Model depends on real blame and the Due Process Model depends on lawful guilt† (Zalman, p. 14, 2002). â€Å"Due Process is additionally founded on equivalent treatment of the respondent. The explanation this is accepted is on the grounds that it is felt that blunders are the reason for an invalid conviction. While the Crime Control Model firmly repudiates this view it can at times thwart a person’s rights inside the system† (Zalamn, p. 14, 2002). On account of Charles Manson, the wrongdoing control model, was quick and took the criminal off the avenues. â€Å"Manson was seen as liable of connivance to submit the Tate and LaBianca murders, did by individuals from the gathering at his guidance. He was indicted for the killings themselves through the joint-obligation rule, which makes every individual from an intrigue blameworthy of wrongdoings his kindred plotters submit in assistance of the conspiracy’s object† (Linder, 2002). The instance of â€Å"Roe v. Swim is a genuine case of the fair treatment model, making it a wrongdoing in under Texas law to help a lady to get a premature birth disregarded her fair treatment rights. The Court held that a woman’s right to a fetus removal fell inside the privilege to security ensured by the Fourteenth Amendment. The choice gave a lady complete self-governance over the pregnancy during the primary trimester and characterized various degrees of state enthusiasm for the second and third trimesters† (Oyez Project, 2010). The two models have been restricting each other for a considerable length of time, the wrongdoing control model utilized by law requirement depends on the supposition that the proof for a situation is solid and authentic not created. Under the fair treatment model the individual accused of a wrongdoing will have their privileges secured To confirm that one model is better than the other one would have â€Å"to make a worth judgment. Wrongdoing control reflects traditionalist qualities, while fair treatment model reflects liberal qualities. As I would see it the fair treatment model is impartial, and follows the standards of the Declaration of Independence† (Hoffman, p. 1, 2000). Really awful the two models can't meet up to shape a model that would work for everybody. References (1993) â€Å"Police Investigation Supervisor Admits Faking Fingerprints† The New York Times Retrieved March 7, 2010 from http://www. nytimes. com (2000) â€Å"Honesty in the Justice System† RealPolice Retrieved March 7, 2010 from http://discussions. realpolice. net Hoffman, D. (2000) â€Å"Great Debate in Criminal Justice: Should the Crime Control Model or the Due Process Model Prevail† Criminal Justice Cliff-Notes pgs. 1-12 Retrieved March 7, 2010 Linder, Doug (2002) â€Å"The Charles Manson (Tate-LaBianca Murder) Trial† UMKC Law Retrieved March 7, 2010 from http://www. wikipedia. com Locke John (1690) â€Å"Two Treatises Government† Project Gutenberg (tenth edition)Retrieved March 7, 2010 from http://www. gutenberg. organization/dirs/etext05/trgov10h. htm The Oyez Project, â€Å"Roe v. Swim, 410 U. S. 113 (1973)† Retrieved March 7, 2010 from http://oyez. organization/cases/1970-1979/1971/1971_70_18 Zalman, M. (2002) â€Å"Analysis of the Crime Control and Due Process Models† Criminal Procedure: Constitution and Society Retrieved March 7, 2010 from http://www. associatedcontent. com Step by step instructions to refer to Honesty Versus Justice and Due Process Versus Crime Control, Essays

Philosophy of Health Education

The world that we realize today has made considerable progress since the 1900’s. In the event that we consider the quantity of savants and therapists that have made disclosures and speculation about the things around them regarding their standards, principals and qualities, we can all plainly clarify that the world is ever changing because of all encompassing methodologies and articulation of insight. With this being stated, it is with sureness that I put stock in the optimism theory. Life is about information. Life includes interior importance and otherworldly reality. People display this information through inward contemplations of their general surroundings. All people are brought into the world with an inward decent. The internal great can take something so standard and drilling and transform it into dynamite beliefs. Throughout everyday life, it is imperative to hold esteems, training, otherworldliness and imagination in the most elevated respect. The most important of these attributes is that of training and otherworldliness. Holding these two qualities of most extreme significance can empower in individual to break new ground of life itself and make everything conceivable. With instruction, one can learn and on the whole methodology existence with comprehension and ability. With otherworldliness, one can associate themselves with something with greater importance and make esteems. I accept that considering everything to be this world as something more than what it is on display makes a demeanor and understanding that is so incredible and important that nothing can stop you. I accept that information is the most impressive weapon on the planet. Holding this important to me I accept that the sky is the limit and there is nothing or nobody that can prevent you from learning and accepting. The reason forever is to pick up information and transform that information into something unprecedented. It is tied in with letting our brains take control and make something new. Life is intended to be about disclosure and important encounters particularly with the individuals around us. Corresponding to my own way of thinking of life, wellbeing is fundamentally the same as. Word reference. com characterizes wellbeing as, â€Å"the general state of the body or brain concerning sufficiency and power: great wellbeing; poor health†. In my own words and considerations, I think an enormous segment of wellbeing envelops a specific accentuation on the psyche and prosperity because of good psychological wellness. This is completely made conceivable however wellbeing instruction. Be that as it may, wellbeing instruction needs to incorporate all components of health; enthusiastic, word related, physical, profound, scholarly and social. With this information on wellbeing and using every one of the six components of health every individual can effectively put their self on the wellbeing continuum. The health continuum is straightforward. At the point when you have signs or manifestations of awful wellbeing, you are set in favor of awful wellbeing with a treatment plan. Be that as it may, on the off chance that you know about your wellbeing, proceed with your instruction on your wellbeing and anticipate development, you are set on the great wellbeing side. Everything starts with wellbeing instruction; a learning chance to see the threats one can confront that can adversely influence their wellbeing and the positive decisions one can make that can draw out their future. The reason for wellbeing is self advancement, prosperity. Wellbeing is an existence of information, profound and social associations interlaced with prosperity that makes a long, prosperous excursion. Wellbeing instruction in my own words is the information about close to home prosperity, genuinely, intellectually and socially that includes various ways of thinking to really show understanding. The prevail wellbeing instruction ways of thinking are conduct change, psychological based, dynamic, liberating and working and social change. Each of the five of these ways of thinking ought to intently be integrated with wellbeing instruction. Wikipedia characterizes wellbeing training as â€Å"the calling of instructing individuals about wellbeing. [1] Areas inside this calling incorporate natural wellbeing, physical wellbeing, social wellbeing, enthusiastic wellbeing, scholarly wellbeing, and profound wellbeing. 2] It can be characterized as the standard by which people and gatherings of individuals figure out how to act in a way helpful for the advancement, support, or rebuilding of health†. Being an optimist, with an accentuation on information and the psyche, I think wellbeing instruction is vital. Giving individuals the information about great wellbeing, best practices and a comprehension of why it is so imperative to deal with ourselves is of critical significance. Wi th this information on wellbeing instruction, individuals can objectively consider the decisions they make that can influence their wellbeing, positive or negative. The advantages of wellbeing training are perpetual. Individuals living longer, more beneficial, more joyful lives are only one of numerous advantages of wellbeing instruction. In my psyche, particularly as an optimist, there are no restrictions to wellbeing training. Our psyches are unending with regards to innovativeness and all things considered; there is nothing that can't be settled utilizing a little imagination and sound reasoning force. Be that as it may, this is just conceivable when we do all parts of wellbeing training, from comprehension and showing the back lying hilosophies, to the prevail wellbeing instruction methods of reasoning and the components of health and all that they incorporate would this be able to occur. At the point when society meets the progressing objectives and targets confronting medical problems now and makes new objectives and destinations, we realize that we are accomplishing positive wellbeing instruction. Wellbeing training is ever changing and n ew medical problems are continually emerging; it is defeating these issues and setting out a layout to take on the following issues that keep our general public moving the correct way towards positive wellbeing. The reason for wellbeing training is to advance positive beneficial encounters, contacting all components of health. Wellbeing training makes sound individuals who consequently make solid networks that stand together and battle for more beneficial ways of life. An individual is accomplished if wellbeing instruction when they can portray what wellbeing is by thought of ways of thinking and all parts of life that wellbeing impacts. This individual can likewise portray current medical problems and can make an answer for help fix the heath issues. References Cohen, LeoNora M. 1999). Segment III-Philosophical Perspectives in Education. OSU-School of Education, Section II.Retrieved from http://oregonstate. edu/teach/ed416/PP2. html Six Dimensions of Wellness Model (2011). National Wellness Institute.Retrieved from http://www. nationalwellness. organization/record. php? id_tier=2&id_c=25 Works Cited Health Education. (2011). WikipediaRetrieved from http://en. wikipedia. organization/wik i/Health_education Health. (2011). Word reference. com. Recovered from http://word reference. reference. com/peruse/wellbeing

To What Extent Is It Possible to Be Fully Ethical Essay Example

Whatever Extent Is It Possible to Be Fully Ethical Essay What exactly degree is it conceivable to be completely moral in business and in the executives practice? What are the fundamental issues that you need to address and go up against? What are the primary moral weights confronting the market business and in what capacity may these be tended to and survived? Morals addresses profound quality, in the case of something is moral or exploitative, set in stone, great or shrewdness, focus on equity, and so on. Every individual may have their own distinctive assessment, making morals be a virtue to what feels right or wrong contingent upon the circumstance. It is human instinct to be narrow minded so as to endure, the executives nature to be egotistical so as to ensure an expanding benefit, however fortunately virtues have permitted an expansion to norms of life over the most recent couple of hundreds of years. In the set of all animals we see that mother species expend even their own kids so as to endure. Here we likewise observe that to profit one, another must forfeit. For associations to proceed with increment in benefits, they may need to push their way through various providers, various representatives, and various commitments so as to keep up their drawn out points, conceivably being caused dishonestly. We will compose a custom paper test on To What Extent Is It Possible to Be Fully Ethical explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on To What Extent Is It Possible to Be Fully Ethical explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom article test on To What Extent Is It Possible to Be Fully Ethical explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer To maintain a business, virtues are constantly thought of however to a limited degree. Most discussions contend that it is beyond the realm of imagination to expect to succeed well in dealing with a business without accomplishing dishonestly. The ethical methods behind is as to trust in what one does isn't against ones ethics, and to follow up on those divulge activities potentially being chivalrous of others, as though they were a piece of your family. ‘The all the more effectively the director accomplishes their work, the more noteworthy will be the respectability required. An IT related firm would screen their staffs activities on the PC, call focuses would screen each calls made, retailers require security checks when staff leave the site †all these lead great administration, however could be contended to a degree that staff are not trusted, so are in this way carefully watched out for. What exactly level of security should chiefs embrace to forestall moral quandaries? On the off chance that a gathering of representatives can't be believed, at that point would it be advisable for them to be trusted to lead the work morally? Ethical quality has been kept behind a fence in this circumstance, if every individual in this world had the option to be liberated from wrongdoing then there would be no requirement for security. Statistical surveying safely ensures information given by customers, the trustworthiness they demand their organization stands to causes customers to feel safe about the information they give out, however could result as use for monetary profit. So in spite of statistical surveying withstanding to exacting sets of principles, it could be contended that to utilize individual information for ones utilization of making business/improving their exchange could emerge a moral situation. Notwithstanding, because of morals in this world, business and exchange enactments have been purchased to thoughtfulness regarding improve society. Decades prior, kids in our nation worked more than 16 hours per day with appendages detached, crippled laborers were just starved to death and ladies couldn't work. In the cutting edge world today, ladies would now be able to have high obligations in a business, there is far less segregation about an employee’s race, strict perspectives or sex, the world is continually changing and creating to adjust to society. Profound quality has driven associations to be sorted out, laws to be founded, and guidelines to be built up to secure exploitative issues of society today. It can likewise be noticed that morals make connections between individuals, make a virtue for collaboration in a gathering of representatives, better connections among representatives and bosses; these are benefits for the business just as the workers glad laborers bring about better profitability. Morals has likewise made numerous demonstrations and enactments in the UK to secure customers, representatives and businesses so all workplace are factiously sheltered, in contrast to earlier decades and working guidelines in underdeveloped nations. Without the virtues of one another, general public would turn into a wreck of covetousness and narrow-mindedness. Staying aware of market request is constant; numerous organizations need to follow achievement of others so as to endure. An effective innovation makes others duplicate; pressure is then put on to the first so as to remain ahead available. The main cell phone innovation has now been refreshed and developed into an I-telephone 4G, empower an association over the entire globe. An off-base act is resolved to duplicate the shrewd thought of the portable innovation, however has caused heaps of exchange and business in the cell phone class and has additionally transformed into one of the indispensable bit of innovation every individual has today. Falsifying has been acquainted in the only remaining century with forestall precise of another thought/item, yet China despite everything produces an extortionate measure of ‘fake’ duplicates in a year driving from brands, for example, Gucci and Louis Vuitton, to selling human-made eggs. Numerous narratives have been created in regards to these fake fakes being sold wrongfully in China and brought into the UK, yet a large number of vacationers visit these unlawful shopping centers to purchase the fakes. Anyway in the UK it is significantly less of an issue, enactments fine intensely these unlawful dealers whenever got so have brought down the opportunity in the issue happening. Portage was one organization who built up a change for their representatives through experimentation. The supervisors saw that the turnover pace of their workforce was incredibly high, and acknowledged it was because of the pressure and contempt the representatives were feeling towards their activity. In 1914 Henry Ford rolled out the improvement to chop down the working hours from 9 hours out of each day to 8 hours, and twofold the compensation pay. This put Ford on the map globally, causing the renowned name Fordism. 3 From this was can see that Ford’s boss had considered the moral issues of his business, making a change to assist his with claiming business by thinking about his workers. Regardless of this, Ford likewise utilized numerous overseers to determine the status of his representatives, exacting standards were made to control his workers â€, for example, no conversing with others while working. Outside work, Ford likewise made the controllers determine the status of the employee’s way of life, their homes and what they did with their time outside of work. 3 Things that didn’t fulfill Ford he would terminate, for example, workers drinking or continually being obligation. This obviously was accepted to be exceptionally deceptive and would not happen in our general public today. The enormous serious store ventures in the UK, for example, Tesco, Asda and Morrisons all sell comparable items with the point of being the least expensive. Every one endeavors to contend with the others making their costs be kept low, purchasing from modest providers, paying modest work in underdeveloped nations to keep creation of merchandise low, chopping down staff for self checkout machines and so forth. So as to keep up their costs low (or make them lower), Tesco have been known to have work in sweater shops in underdeveloped nations to create their Cherokee Clothing, work in Africa developing harvests yet being paid just barely enough to endure. The workforce here is generally kids working extensive stretches a day for next to no cash, a pay which would be unlawful for UK laborers. More extravagant countries see this regularly as unsatisfactory, how individuals can be paid such low cash for working in such poor conditions, however they are conceivably winning cash for the entire family to live on. Cataclysmic events can't be forestalled; such a significant number of individuals in this world are less blessed and have various ways of life to the happier. Tesco likewise are feeling the squeeze to keep their costs low, so on the off chance that Asda and Morrisons can sell their items so inexpensively, at that point Tesco will discover their approach to do so as well. It is the moral inquiry to how to forestall these things which are difficult to forestall, and to help out one another live similarly. A study of laborers at an Aldi provider in Indonesia for instance uncovered: †¢90% expressing their wages were deficient to meet their every day needs †¢55% expressing they had no composed agreement, and †¢40% detailing worker's guild restraint. ’ Similarly, stores like Aldi and Lydl are arriving at their benefits selling their deceptive items, which are totally made to resemble a notable brand. Their brandings are less expensive, and their works are additionally paid inadequately, making their business keep up during the downturn for being modest. Their work power in Indonesia is additionally observed as unsuitable and has caused to notice the media in 2008. The Fairtrade association is a set up bunch which has been developed in the ongoing years to guarantee laborers are being paid what is accepted as ‘a reasonable salary’. It fired up meaning to help the representatives which are not accepting a decent lot of remuneration as they ought to be for doing their finish of work. For items to acquire a Fairtrade name they should address makers a reasonable cost, and help improve working conditions putting resources into supportability. Numerous customers now just purchase Fairtrade things as it defeats the moral difficulties thought about general stores suppliers’ working conditions. Its moral points and targets have effectively been beneficial and there are presently expanding measures of Fairtrade things available. Weight bunches are outer society factors which could impact business action. Some weight gatherings might be less requesting than others, for instance offering genuine creature hide to Tesco’s would not be an issue, yet selling addi

The Host Chapter 1 Remembered Free Essays

I realized it would start with the end, and the end would look like passing to these eyes. I had been cautioned. Not these eyes. We will compose a custom paper test on The Host Chapter 1: Remembered or then again any comparative subject just for you Request Now My eyes. Mine. This was me now. The language I had wound up utilizing was odd, yet it seemed well and good. Uneven, square shaped, dazzle, and direct. Unimaginably disabled in comparision to numerous I’d utilized, yet still it figured out how to discover smoothness and articulation. Here and there magnificence. My language now. My local tounge. With the most genuine intuition of my sort, I’d bound myself safely into the body’s focal point of thought, twined myself unpreventably into its every breath and reflex until it was not, at this point a seperate element. It was me. Not the body, mybody. I felt the sedation wearing off and clarity having its spot. I prepared myself for the assault of the principal memory, which would truly be the last memory ?C the last minutes this body had encountered, the memory of the end. I had been cautioned thorougly of what might happen now. These human feelings would be more grounded, more imperative than the sentiments of some other species I had been. I attempted to set myself up. The memory came. What's more, as I’d been cautioned, it was not something that would ever be set up for. It singed with sharp shading and ringing sound. Cold on her skin, torment grasping her appendages, consuming them. The taste was wildly metallic in her mouth. What's more, there was the new sense, the fifth sense I’d never had, that took the particles from the air and changed them into unusual messages and pleasaures and admonitions in her mind ?C aromas. They were diverting, befuddling to me, however not to her memory. The memory lacked the capacity to deal with the oddities of smell. The memory was just dread. Dread secured her a tight clamp, driving the unpolished, cumbersome limbd forward however hampering them simultaneously. To escape, to run ?C it was everything she could do. I’ve fizzled. The memory that was not mine was so alarmingly solid and clear that it cut through my control ?C overpowered the separation, the information this was only a memory and not me. Sucked into the hellfire that was the last moment of her life, I was she, and we were running. It’s so dim. I can’t see. I can’t see the floor. I can’t see my hands streched out before me. I run visually impaired and attempt to hear the interest I can feel behind me, however the beat is so boisterous behind my ears it muffles everything else. It’s cold. It shouldn’t matter now, yet it harms. I’m so cold. The air in her nose was awkward. Awful. A terrible stench. For one second, that inconvenience pulled me liberated from the memory. In any case, it was one moment, and afterward I was hauled in once more, and my eyes loaded up with sickened tears. I’m lost, we’re lost. It’s over. They’re directly behind me now, uproarious and close. There are such a significant number of strides! I am separated from everyone else. I’ve fizzled. The Seekers are calling. The sound of their voices curves my stomach. I’m going to be debilitated. â€Å"It’s fine, it’s fine,† one falsehoods, attempting to quiet me, to slow me. Her voice is upset by the exertion of her relaxing. â€Å"Be careful!† another yells in notice. â€Å"Don’t hurt yourself,† one of them argues. A profound voice, brimming with concern. Concern! Warmth shot trough my veins, and a vicious contempt almost stifled me. I had never felt such a feeling as this in for my entire lives. For one more second, my revulision pulled me away from the memory. A high, abrasive keening pierced my ears and beat in my mind. The sound scratched through my aviation routes. There was a frail torment in my throat. Shouting, my body clarified. You’re shouting. I solidified in stun, and the sound severed suddenly. This was not a memory. My body ?C she was thinking! Speakingto me! Yet, the memory was more grounded, at that time, than my bewilderment. â€Å"Please,† they cry. â€Å"There is threat ahead.† The threat is behind! I shout back in my psyche. Yet, I understand. A weak stream of light, originating from who knows where, sparkles on the finish of the corridor. It isn't the level divider or the bolted entryway, the impasse I dreaded and anticipated. It is a dark gap. A deep opening. Relinquished, vacant, and censured, similar to this structure. When a concealing spot, presently a tomb. A flood of alleviation floods through me as I dashed forward. There is a way. No real way to endure, however maybe an approach to win. No, no, no! This idea was all mine, and I battled to pull myself away from her, yet we wer together. Also, we ran from the edge of death. â€Å"Please!† The yells are increasingly urgent. I want to snicker when I realize that I am sufficiently quick. I envision their hands grasping for me just creeps despite my good faith. However, I am as quick as I should be. I don’t even delay toward the finish of the floor. The gap ascends to meet me midstride. The void swallows me. My legs thrash, pointless. My hands grasp the air, hook through it, looking for anything strong. Cold blows past me like tornado winds. I hear the crash before I feel it†¦ The air is gone†¦ And afterward torment is everywhere†¦ Pain is everything. Make it stop. Not sufficiently high, I murmur to myself through the torment. When will the agony end? When†¦? The darkness gobbled up the anguish, and I was frail with appreciation that the memory had arrived at this generally last of ends. The obscurity took all, and I was free. I calmly inhaled to consistent myself, similar to this body’s propensity. My body. Be that as it may, at that point the shading hurried back, the memory raised up and inundated me once more. No! I froze, dreading the cold and the torment and the very dread itself. Be that as it may, this was not a similar memory. This was a memory inside a memory ?C a last memory, similar to a last heave of air ?C yet, some way or another, considerably more grounded than the first. The darkness took everything except this: a face. The face was as strange to me as the unremarkable serpentine appendages of my last host body would be to this new body. I’d seen this sort of face in the pictures I had been given to get ready for this world. It was difficult to disclose to them separated, to see the little varieties fit as a fiddle that was the main markers of the person. So much the equivalent, every one of them. Noses focused in the circle, eyes above and mouths underneath, ears around the sides. An assortment of faculties, everything except contact, amassed in one spot. Skin over bones, hair developing on the crown and in unusual fuzzy lines over the eyes. Some had more hide drop down on the jaw: those were consistently guys. The hues went through the earthy colored scale from pale cream to a profound nearly dark. Beside that, how to know one from the other? This face I would of known among millions. This face was a hard square shape, the state of the bones solid under the skin. In shading it was light brilliant earthy colored. The hair was only a couple of shades darker than the skin, aside from where yellowish streaks helped it, and it secured just the head and the odd hide stripes over the eyes. The roundabout irises in the white eyeballs were darker than the hair at the same time, similar to the hair, spotted with light. There were little lines around the eyes, and her recollections revealed to me the lines was from grinning and squinting into daylight. I knew nothing of what went for magnificence among these outsiders, but then I realized that this face was lovely. I needed to continue taking a gander at it. When I understood this, it vanished. Mine, spoke the outsider idea that ought not have existed. Once more, I was solidified, paralyzed. There ought to have been nobody here yet me. But this idea was so solid thus mindful! Incomprehensible. How was she still here? This was me now. Mine, I censured her, the force and authority that had a place with only me moving through the word. Everything is mine. So for what reason am I nitpicking her? I pondered as the voices interuppted my musings. Step by step instructions to refer to The Host Chapter 1: Remembered, Essay models

The best ways to beat work procrastination

The most ideal approaches to beat work tarrying Is it accurate to say that you are such an impulsive slacker, that you’ve even figured out how to put off making sense of how to defeat tarrying? On the off chance that things have gotten that awful, it’s likely time to roll out a positive improvement in your life. The impacts of tarrying on your life can be expansive and extraordinary in the event that you let things turn crazy everything from maintaining a strategic distance from singular development and passing up chances to continually baffling individuals in your own and expert circles are regular for the individuals who pick this personal conduct standard. The outcomes can negatively affect your life way and prosperity both temporarily and over the long haul.Step back and take an individual stock of your normal propensities and practices. All parts of your life are reasonable game-from your work life to associations with loved ones to dealing with your own duties and tasks regularly. Be straightforward: would you say you are regularly liable of putting things off? Do individuals throughout your life routinely get you out for maintaining a strategic distance from significant undertakings? Has hesitation caused significant damage and left you with a progression of disappointments and lost possibilities? On the off chance that you’ve addressed yes to any or these inquiries, it’s no big surprise you’re searching for approaches to end this dangerous cycle and quit putting things off as an issue of habit.If you’ve chose not to stall any more and address your concern, at that point consider the accompanying techniques to place it in your rearview mirror.1. Have a to-do checklistIf feeling overpowered by an undefined and free-gliding rundown of undertakings frequently prompts your dawdling conduct, at that point take a stab at sorting out your every day to-dos into an organized agenda. By utilizing a direct and simple to-follow agenda, you can plainly observe precisely wh at you have to deal with every day and diagram your advancement, which can be an incredible inspiring apparatus in itself-the more you complete and the more checkmarks you see on your rundown, the more propelled you’ll be to push forward and finish your chores!2. Keep away from non-practical multitaskingSure, nowadays the normal individual shuffles numerous exercises at some random time during the day, yet is it influencing your capacity to remain concentrated and on task enough to finish it as far as possible? Everything from messaging while on the telephone to viewing YouTube recordings while wrapping up key assignments has become standard working conduct, however for certain individuals, this kind of â€Å"multitasking† extremely just shields them from going up against and finishing the things they have to complete. On the off chance that this sounds horrendously natural, at that point you might be extending yourself excessively far or making it unreasonably simple for your concentration to move away from your needs. When confronting a significant assignment, take a stab at giving it the entirety of your consideration and exertion rather not exclusively will it be simpler to complete, yet you’ll additionally likely complete it quicker, which implies you can proceed onward to other (potentially progressively fun) things quicker.3. Separate enormous assignments into sensible chunksDo the size and extent of troublesome, complex, and multi-step ventures send you running the other way? Assuming this is the case, at that point get key and separate large assignments into sensible advances that don’t fill you with dread and nervousness. There’s a well-known axiom that â€Å"a excursion of 1,000 miles starts with a solitary step,† and a similar thought remains constant for huge scope ventures. At the point when confronted with a major â€Å"1,000-mile† task, spread out all the means you have to take to get as far as p ossible, and afterward take them on one at a time.4. Give yourself uplifting comments and negative consequencesThe truth is, you’re likely your own best â€Å"overseer† with regards to completing things, and you’re in the ideal situation to treat yourself for remaining focused and then again, giving the fitting outcomes when you delay. With regards to remaining inspired and centered, there’s not at all like a little prize for an occupation all around done toward the conclusion to keep you on task. Likewise, the craving to keep away from a negative result can be similarly as spurring as you battle against yourâ evasive behavior.If you’re tired of tarrying and the negative impacts of putting things off have negatively affected your life, at that point utilize the procedures introduced here to break liberated from these undesirable personal conduct standards and make constructive and enduring changes throughout your life.

What To Do When Youre Not Accepted By Your Early Decision School

What To Do When Youre Not Accepted By Your Early Decision School What To Do When Youre Not Accepted By Your ED School What To Do When Youre Not Accepted By Your ED School Early Decision and Early Action decisions have slowly been trickling out from schools over the past few days and, if you’re reading this, you probably did not receive the news you were hoping for. We’ve been in the game a long time, and let us tell you: it is not getting any easier for high school seniors. Year after year acceptance rates shrink and more schools post percentages in the single digits. So, if you didn’t receive that coveted acceptance letter, know that you are not alone. Last year was the most difficult year on record, and we’re guessing that this year will be comparable. So that’s the bad news (but possibly not the worst news you’ve gotten recently). The good news is that you’re still in the game. Regular Decision deadlines are a few weeks away and there are thousands of other colleges out there waiting for your application. So what should you do when you are not accepted by your Early Decision school? We’ll tell you. Grieve It’s normal to feel sad, and in order to find the motivation to write supplemental essays for your Regular Decision schools, you need to go through the five stages of grief. Cross the bridge over denial as fast as you can. Scream into a pillow to let out your anger. Remember that no means no, and bargaining will only prolong the heartbreak if you’ve received a flat out rejection. When the depression sets in and you don’t feel like doing much, just remember that you can start some preliminary why essay research from the comfort of your bed, couch, or favorite chair. The more you can force your brain to see the good qualities in your backup schools, the sooner you’ll reach the phase of acceptance (first of your current situation, and later to some amazing school you might have discounted at first)! And speaking of your backups Make a List If you don’t already have a clear idea of where you would like to apply by January 1st, start researching schools of interest immediately. (Remember, you can do this from the comfort of your home with a cup of cocoa or your favorite tea in hand.) Are there schools that offer similar majors or study abroad opportunities? Are there institutions in the same region with similar research programs? And don’t forget to think about spread. When you apply Regular Decision, you’re applying to a portfolio of schools rather than a single target. Take advantage of the breadth of options by crafting a balanced list with a range of reach, mid-range, and safety schools. Allow yourself to follow your interests through internet rabbit holes. The more you can get to know your backup schools, the more likely you are to find another option that is exactly what the doctor ordered. Start Drafting Your Supplemental Essays There is no time to waste! See if you can recycle any of the supplemental essays you’ve already written to fit the prompts for your RD schools; this is another low-energy task you can start to work on as you mourn. You’ll also want to identify and organize the prompts that will require brand new essays. You’re likely already feeling the time pressure, so you will need to work smart. While you may have dozens of new prompts on your hands, chances are you’ll only need to write a handful of core essays to address most of them. So look for overlap in the remaining prompts and start brainstorming topic ideas right away! The sooner you can send off these applications, the better, that way you can enjoy your winter break stress-free. Get a Second Pair of Eyes I’m sure you’re wondering why you didn’t make the cut for your dream school. Was it your lack of community service? That C you got in Calculus? Was your college essay not good enough? You can never know for sure, but you CAN make sure that your personal statement and supplemental essays are up to snuff the second time around! Ask a trusted English teacher or Expert College Essay Advisor to review your essay to see if there are any ways in which you can improve your draft. We can give you the reassurance and peace of mind you need to submit your essays with pride. About CEA HQView all posts by CEA HQ » Want an expert to take a look at your essay? We're here to help. GET IN TOUCH »

5 Ways to Help Your Child Navigate the Student Loan Process

Applying for student loans can be a stressful and confusing process, especially for kids coming right out of high school with no experience managing their own finances. As a parent, you can help your kids in more ways than just whipping out your checkbook. Hereï ¿ ½s how to help them get started. 1. Sit down and talk about it. Parents and kids alike need to know all that is involved in the student loan process and what is expected of you both during repayment. A lot of students donï ¿ ½t necessarily understand what they are getting into and end up taking out more than they need for the cost of school. Itï ¿ ½s easier than you think for anyone over the age of 18 to take out a multi-thousand-dollar loan, so be sure that your child knows all of the implications of borrowing. 2. Explore different loan options. Itï ¿ ½s important to understand the difference between federally subsidized and unsubsidized loans as well as private loans. Subsidized loans are available only to undergraduate students, and the loanï ¿ ½s interest is paid by the U.S. Department of Education while your child is in school at least half-time, for six months after they graduate, and sometimes during deferment Unsubsidized loans are offered to undergraduate and graduate students alike, and your child will be responsible for all interest during the lifetime of the loan. Interest can add up quickly. Private student loans typically have a higher interest rate and can create more financial stress than federal loans. For example, income-based repayment programs and deferment offered by federal loans might not be offered by private institutions. Also, loan forgiveness might not be applicable to private loans, which can be a big deterrent, especially for those who plan to work in the public service industry. RELATED: 7 things you may not know about student loan repayment 3. Be cautious about cosigning. Know whatï ¿ ½s involved in cosigning a student loan for your child. If you cosign, you are on the hook for paying off your childï ¿ ½s debt. College graduates on average take out $37,000 in student loans, which can be a huge liability if your child doesnï ¿ ½t end up making the payments. 4. Offer a lesson in living cheaply. Remember, your child has probably never had complete control of their finances before and may not know how to budget. Offer tips for saving money, from shopping at thrift stores and taking the bus to using coupons. Likewise, be sure that your child knows about all of the options available to them when it comes to scholarships, how to bargain shop for their textbooks and where they will live outside of the dorms. For students living away from home for the first time in their lives, knowing how to budget and save money is essential. 5. Step in when assistance is needed. Some kids find it helpful for parents to manage their finances while theyï ¿ ½re in school, from how much they should be spending each day on food to monitoring their spending throughout each month. It can be helpful to set up a joint account for your child to keep an eye on their budget. Donï ¿ ½t be overbearing, thoughï ¿ ½college is about life experiences just as much as it is about getting good grades. Whether your savings have allowed you to pay for the majority of your childï ¿ ½s student loans or theyï ¿ ½ll be footing the bill independently, remember that this is a process you canï ¿ ½and shouldï ¿ ½navigate together. Speak candidly with your child about the student loan process and help them when applying for financial aid. Financial understanding is the best weapon against racking up a lifetime of debt. RELATED: 4 things you can do to get ready for student loan repayment About the Author Ryan Hickey is the Managing Editor of Peterson's editing essays and personal statements; and consulting directly with applicants. Applying for student loans can be a stressful and confusing process, especially for kids coming right out of high school with no experience managing their own finances. As a parent, you can help your kids in more ways than just whipping out your checkbook. Hereï ¿ ½s how to help them get started. 1. Sit down and talk about it. Parents and kids alike need to know all that is involved in the student loan process and what is expected of you both during repayment. A lot of students donï ¿ ½t necessarily understand what they are getting into and end up taking out more than they need for the cost of school. Itï ¿ ½s easier than you think for anyone over the age of 18 to take out a multi-thousand-dollar loan, so be sure that your child knows all of the implications of borrowing. 2. Explore different loan options. Itï ¿ ½s important to understand the difference between federally subsidized and unsubsidized loans as well as private loans. Subsidized loans are available only to undergraduate students, and the loanï ¿ ½s interest is paid by the U.S. Department of Education while your child is in school at least half-time, for six months after they graduate, and sometimes during deferment Unsubsidized loans are offered to undergraduate and graduate students alike, and your child will be responsible for all interest during the lifetime of the loan. Interest can add up quickly. Private student loans typically have a higher interest rate and can create more financial stress than federal loans. For example, income-based repayment programs and deferment offered by federal loans might not be offered by private institutions. Also, loan forgiveness might not be applicable to private loans, which can be a big deterrent, especially for those who plan to work in the public service industry. RELATED: 7 things you may not know about student loan repayment 3. Be cautious about cosigning. Know whatï ¿ ½s involved in cosigning a student loan for your child. If you cosign, you are on the hook for paying off your childï ¿ ½s debt. College graduates on average take out $37,000 in student loans, which can be a huge liability if your child doesnï ¿ ½t end up making the payments. 4. Offer a lesson in living cheaply. Remember, your child has probably never had complete control of their finances before and may not know how to budget. Offer tips for saving money, from shopping at thrift stores and taking the bus to using coupons. Likewise, be sure that your child knows about all of the options available to them when it comes to scholarships, how to bargain shop for their textbooks and where they will live outside of the dorms. For students living away from home for the first time in their lives, knowing how to budget and save money is essential. 5. Step in when assistance is needed. Some kids find it helpful for parents to manage their finances while theyï ¿ ½re in school, from how much they should be spending each day on food to monitoring their spending throughout each month. It can be helpful to set up a joint account for your child to keep an eye on their budget. Donï ¿ ½t be overbearing, thoughï ¿ ½college is about life experiences just as much as it is about getting good grades. Whether your savings have allowed you to pay for the majority of your childï ¿ ½s student loans or theyï ¿ ½ll be footing the bill independently, remember that this is a process you canï ¿ ½and shouldï ¿ ½navigate together. Speak candidly with your child about the student loan process and help them when applying for financial aid. Financial understanding is the best weapon against racking up a lifetime of debt. RELATED: 4 things you can do to get ready for student loan repayment About the Author Ryan Hickey is the Managing Editor of Peterson's editing essays and personal statements; and consulting directly with applicants.

What Is Womens Equality Day Why August 26

August 26 of each year is designated in the United States as Womens Equality Day. Instituted by Rep. Bella Abzug and first established in 1971, the date commemorates the passage of the 19th Amendment, the Woman Suffrage Amendment to the U.S. Constitution, which granted women the right to vote on the same basis as men.   (Many women still had to fight for the right to vote when they belonged to other groups that had barriers to voting: people of color, for instance.) Less well known is that the day commemorates the 1970 Womens Strike for Equality, held on August 26 on the 50th anniversary of the passage of woman suffrage. The first public body to call for the right of women to vote was the Seneca Falls convention for womens rights, at which the resolution on the right to vote was more controversial than other resolutions for equal rights. The first petition for universal suffrage was sent to Congress in 1866. The 19th Amendment to the United States Constitution was sent to the states for ratification on  June 4, 1919, when the Senate endorsed the Amendment.   The passage by the states proceeded quickly, and Tennessee passed the ratification proposal in their legislature on August 18, 1920. After turning back an attempt to reverse the vote, Tennessee notified the federal government of the ratification, and on August 26, 1920, the Nineteenth Amendment to was certified as ratified. In the 1970s, with the so-called second wave of feminism, August 26 again became an important date.   In 1970, on the 50th anniversary of the 19th Amendments ratification, the National Organization for Women  organized the Womens Strike for Equality, asking women to stop working for a day to highlight inequalities in pay and education, and the need for more child care centers. Women took part in events in 90 cities.   Fifty thousand people marched in New York City, and some women took over the Statue of Liberty. To commemorate the voting rights victory, and to rededicate to winning more demands for womens equality, member of Congress Bella Abzug of New York introduced a bill to establish Womens Equality Day on August 26, commending and supporting those who continued to work for equality. The bill calls for an annual presidential proclamation of Womens Equality Day. Here is the text of the 1971 Joint Resolution of Congress designating August 26 of each year as Womens Equality Day: WHEREAS, the women of the United States have been treated as second-class citizens and have not been entitled the full rights and privileges, public or private, legal or institutional, which are available to male citizens of the United States; andWHEREAS, the women of the United States have united to assure that these rights and privileges are available to all citizens equally regardless of sex; andWHEREAS, the women of the United States have designated August 26, the anniversary date of the passage of the Nineteenth Amendment, as symbol of the continued fight for equal rights: andWHEREAS, the women of United States are to be commended and supported in their organizations and activities,NOW, THEREFORE, BE IT RESOLVED, the Senate and House of Representatives of the United States of America in Congress assembled, that August 26th of each year is designated as Women’s Equality Day, and the President is authorized and requested to issue a proclamation annually in commemoration of that day in 1920, on which the women of America were first given the right to vote, and that day in 1970, on which a nationwide demonstration for women’s rights took place. In 1994, the presidential proclamation by then President Bill Clinton included this quote from Helen H. Gardener, who wrote this to Congress in asking for the passage of the 19th Amendment: Let us either stop our pretence before the nations of the earth of being a republic and having equality before the law or else let us become the republic we pretend to be. A presidential proclamation in 2004 of Womens Equality Day by then President George W. Bush explained the holiday this way: On Womens Equality Day, we recognize the hard work and perseverance of those who helped secure womens suffrage in the United States. With the ratification of the 19th Amendment to the Constitution in 1920, American women gained one of the most cherished rights and fundamental responsibilities of citizenship: the right to vote.The struggle for womens suffrage in America dates back to the founding of our country. The movement began in earnest at the Seneca Falls Convention in 1848, when women drafted a Declaration of Sentiments proclaiming they had the same rights as men. In 1916,  Jeannette Rankin  of Montana became the first American woman elected to the United States House of Representatives, despite the fact that her fellow women would not be able to vote nationally for 4 more years. President Barack Obama in 2012 used the occasion of the proclamation of Womens Equality Day to highlight the Lilly Ledbetter Fair Trade Act: On Womens Equality Day, we mark the anniversary of our Constitutions 19th Amendment, which secured the right to vote for Americas women. The product of profound struggle and fierce hope, the 19th Amendment reaffirmed what we have always known: that America is a place where anything is possible and where each of us is entitled to the full pursuit of our own happiness. We also know that the defiant, can-do spirit that moved millions to seek suffrage is what runs through the veins of American history. It remains the wellspring of all our progress. And nearly a century after the battle for womens franchise was won, a new generation of young women stands ready to carry that spirit forward and bring us closer to a world where there are no limits on how big our children can dream or how high they can reach.To keep our Nation moving ahead, all Americans -- men and women -- must be able to help provide for their families and contribute fully to our economy. That years proclamation included this language: I call upon the people of the United States to celebrate the achievements of women and recommit to realizing gender equality in this country.

Cell Phones Friend or Foe - 1037 Words

The effects of technology on society will always be a double edged sword. The debate is a never ending one, in which both sides have valid and compelling arguments. The Industrial Revolution reduced manual labor in the long run, but had negative consequences such as child labor and sweatshop conditions. Nuclear Power reduces the cost of producing energy, but raises serious environmental issues like pollution and radiation. In this day in age refusing to assimilate to at least some form of modern living is simply not an option. One invention causing controversy today that has yet to cease being alter, modified, and â€Å"improved† since its debut is the ever present cell phone. Even as I sit here typing this paper, my own shiny,†¦show more content†¦Movie Theaters now have clips dedicated solely to reminding audience members to silence their phones. These are things that were once common courtesy and didn’t need reminding. It is easier for someone who grew up in a previous generation to notice the real effects of cell phones on society. Almost all kids today have grown up around this technology and many are using it at younger ages. Cell phones appear to have replaced the need for everyday items such as alarm clocks, calendars, and watches. They also have taken place of our memory in several instances. Many people, including myself, no longer find it necessary to memorize phone numbers since they can quickly be obtained by scrolling through our cell phone, which is sure to be with us. Important upcoming dates can be programmed into our phones, complete with a reminder that will ensure we don’t miss an event. The thought here seems to be the more information you can access from the same source, the simpler life becomes. It seems like almost everyday a new feature is being added to this handheld device. They can now do everything from take a picture or a video, to allowing access to youâ₠¬â„¢re e-mail, to playing your favorite downloaded songs. They are virtually mini telephones, digital cameras, laptops, and ipods in one. That amount of technology in such a compact space is truly astounding. It’s unfortunate to think cell phones are just becoming, if they have not already, another â€Å"statusShow MoreRelatedSocial Media And Its Impact On Society873 Words   |  4 Pagesassume that social media are our friend and that social media is a great thing to have. But, what these people fail to realize is that social media is really our enemy, our foe. Where do I stand with social media? Let’s just say I used to be blinded as much as today’s people are, who are corrupted by the vast trends of social media. Though I may use social media myself, I do not consider it my friend. I consider social media a corruption towards society and a foe, not just towards me, but to theRead MoreLife Without Cell Phone1399 Words   |  6 PagesLIFE WITHOUT CELL PHON ES Introduction We have become a society that is totally dependant on communication devices to make our world go round. We have technology today that allows us to keep in almost constant contact with one another. We communicate through cell phones that use a network of specialized base stations called cell sites, but many people now are using cell and mobile phones that use a satellite signal for their connection. The phone, TV, personal computer and Internet haveRead MoreEffects Of Technology On Society s Society1246 Words   |  5 Pagesthe last few decades, there has been a dramatic improvement in the development and use of technology. Workplaces have gone from handwritten records to storing all information on computers. Cell phones are available at immediate disposal to contact anyone, friend or foe. But the impact computers and cell phones are leaving on society may not be for the best. There are many benefits and downfalls that the rapid increase of technology has had on society. There are many benefits to using computers.Read MoreRfid Technology For The Consumer And The Producer Alike1260 Words   |  6 Pagesthe pilot rolled the plane as they approached the base, it would send a different signal to the radar alerting them that it was one of their own planes flying in. The British expanded upon this technique and created the first active Identify Friend or Foe system. The IFF system had the same basic concept as the RFID. The British put a transmitter on each of their planes and when it detected a radar station on the ground, it sent a signal back to the radar letting them know it was an ally. The IFFRead MoreTeen Depression And How Social Media Can Help Or Hurt936 Words   |  4 Pagescyber bullying and social media can also be a crucial part of recovery from depression and anxiety. (1) The media allows the user to gain attention from around the world, but it can also ruin someone s life. The internet allows us to make friends or foe, but no one can trust a person from the internet. Cyber bullying is the bullying or harassing of a person or group of people using technology. Cyber bullying can lead to serious emotional consequences, including depression, low self-esteem, anxietyRead MoreAdvantages Of Star Wars Movies1158 Words   |  5 PagesJenn y Nicholson, a Star Wars fan and film reporter with Screen Junkies. However, Leia, the one who everyone praises to be a feminist icon, only comes off as mean and brash. She acts ungrateful at her rescues and insults everyone she comes across, friend or foe. More than that, storywise, her character has many missed opportunities, from rescuing herself, to becoming an all powerful jedi knight. Besides powerful women characters, Star Trek has had a strong progressive message affecting real life cultureRead MoreModern Technology: a Friend or a Foe?1572 Words   |  7 PagesModern Technology: A friend or a foe? Paolo A. Pantaleon 2-7 â€Å"Were changing the world with technology† (Gates). In this modern world, many people can’t survive without the aid of modern technology. Do you remember when people used to send messages through the use of the â€Å"pony express†? Or when people used to get up from their couch to change the channel of the television? I can’t imagine how people could live without modern technologies such as cell phones, internet, and many more. TechnologyRead MoreHow Technology Has Influenced The Way People Interact With Each Other1542 Words   |  7 Pagesinfluenced the way people interact with each other. Social networking has connected with a great number of friends, families, communities, and had even helped some individuals find their long term love. American adults use technology for a variety of reasons, for example, Match.com, the first prominent site and the most popular, it has TV commercials, online access, and apps on the cell phone. Aaron Smith and Maeve Duggan discuss the statistics of those who access these s ites, actually meet withRead MoreNegative Influences Of Social Networking Sites On The Youth1033 Words   |  5 Pagesimpact the prosperity and success of today s youth, recommends that understudies who use Facebook just about throughout the day are more slanted to mental prosperity issues, have more shocking assessments and tend to be crippled more routinely than friends who utilize these destinations less as regularly as could be expected under the circumstances (p. 44). The exorbitant utilization of these locales influences the mental and in addition physical wellbeing. Understudies don t take as much time as requiredRead MoreMy First Phone At High School Essay2028 Words   |  9 Pageswalking around with a cellular phone. This was not a common appearance. Usually the kids who had a cell phone, had parents who could afford to pay for cell phone plan or these were the kids who had an after school job. Those situations were definitely not my case. I wanted to be a part of that cl ub, so I decided to save any money I can get my hands on, to purchase a phone. It took me around ten months after my eighteenth birthday to reach my goal. My first cellular phone was a Tracfone. It was a simple

The Oil And Gas Industry - 1070 Words

Starting my petroleum engineering degree, the oil and gas industry was doing very well at the time.The price of oil was around a hundred dollars per barrel, new independent companies were frequently being created, and the employment rate after graduating with a petroleum engineering degree was close to one hundred percent.However, the outlook of the industry has drastically changed while being in school.The price of oil is now hovering around thirty dollars per barrel and many companies are now having to declare bankruptcy because the cost of new drilling is not economically feasible.This applies to production companies, service companies, and drilling companies.These days, more petroleum engineers are being layed off rather than being†¦show more content†¦Before starting my petroleum engineering degree, I graduated from the University of Texas at Austin in 2005 with a degree in Economics.My first job out of college was a petroleum landman leasing mineral rights in the Barne tt Shale in my hometown of Fort Worth, Texas.I could not have found a better job to start out with from school and I really developed a strong interest in the oil and gas industry.I soon moved on to researching title work to determine mineral owners in places like Wyoming, New Mexico, and all over west Texas.One of the reasons I enjoyed the industry so much is that it was such an exciting time to be involved and it was a very competitive market place.Every courthouse I worked in was usually packed, with other petroleum landmen trying to determine mineral owners as fast as they could and sign new leases to start new drilling projects.After working as a landmen for a few years, I decided to go back to school and learn more about the production and drilling aspects of the industry.I began attending LSU to study petroleum engineering.Having an economics degree, I always paid a lot of attention to the stock market and the price of oil.I always knew that it was a real possibility oil pric es could come crashing down because of the booming supply of oil that outpaced the global demand growth.That

Child Development - 2033 Words

For my research, I observed a four year old preschool class at KidsFirst Preschool composed of eight boys and four girls for a total of twelve children. The average socioeconomic status was middle class. The classroom walls were painted white except for one red accent wall. A square carpeted area in one corner of the room was set up with a play kitchen and play laundry area. The bathroom was in the back left corner and was flanked by a chalkboard and a three-drawer storage unit that housed various toys the children could play with during center time. A large plastic storage tub held wooden blocks next to a bookcase by the backdoor that led to the playground outside. Three tables placed end to end and lined with child size chairs sat in†¦show more content†¦K.S. had trouble tracing his worksheet like the other children. When other children started announcing they were done with their worksheet, he began to show signs of frustration by pulling on his hair and rubbing his head. After trying to get out of completing his work, Mrs. Pat encouraged K.S. by telling him what a wonderful job he had done on the letters he had completed. Children begin using their hands immediately after birth to investigate their bodies and the environment in which they are in. Fine motor skills develop as children’s bodies start moving and becoming more stable. As their additional skills advance they learn to do more with their hands, therefore further developing their fine motor skills. By four years old, children are able to copy squares, print a few letters, cut on given line, and use utensils correctly. However, children develop skills at different rates. This means that one child may be able to print his or her name at 3 years and 6 months old while another child may not be able to do so till he or she is 4 years and 6 months old. K.S. could easily be a child that develops these skills at a slightly later age. While observing the children’s cognitive development, I noticed some children remembered the letter sounds they had learned earlier in the year more than other children. During their weekly â€Å"Show and Tell† on Friday, students were asked to tell what they had brought and identify the letter that the object started with (theShow MoreRelatedThe Development Of Child Development1986 Words   |  8 PagesAs children grow older they go through a process known as child development which is defined as the discipline dedicated to the understanding of all characteristics of human development from birth to adolescence. I reflected on each of the eight chapters that we covered in class and will use that information to apply it to my neighbor Sebastian. Sebastian is a 7 year old child who lives next door to me and I have taken care of him since he was four months old. I have had the opportunity to applyRead MorePhysical development of a child759 Words   |  4 Pagesï » ¿Acc ording to John Santrock, Development can be defines as a pattern of change that begins at conception and continues throughout the human s life, while the Oxford school dictionary defines Physical as having to do with the body rather than the mind. This article I examined written by Alex Brooks with further clarification from John Santrock, Brooks believe that person s view of physical development is more than just hitting the right percentiles on a height chart. He believes that withRead MoreStages of Child Development804 Words   |  4 Pagesgenerations yes, but also to aid in the development of the student in all aspects. Some students have a harder time developing the whole person, meaning that they have a harder time developing the physical, cognitive, and emotional-social parts of themselves all at the same time and pace. 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Much Ado About Nothing Acts I II Free Essays

Benedick’s Soliloquy on ideal woman: (2.3.20-27) In Shakespeare’s Much Ado About Nothing Benedick, a romantic young Lord in Padua, is head over shoulders in love with Beatrice, Leonato’s niece. We will write a custom essay sample on Much Ado About Nothing : Acts: I II or any similar topic only for you Order Now A moment ago he satirized the â€Å"fantastical† behavior of Claudius in love. As he readies himself for love, he contemplates the sterling qualities he seeks in his love lady. He desires her to be the embodiment of all rare virtues admired by men. He would not buy her unless she is â€Å"fair†, â€Å"wise† and â€Å"virtuous†. Furthermore, she needs to be â€Å"rich†, and â€Å"mild†, and   Ã¢â‚¬Å"noble†. He also expects her to be   a brilliant conversationalist as well as an â€Å"excellent musician†. Benedick goes about choosing his woman as a fastidious buyer go bargaining for the best property at lowest price. This speech is meant to provide fun and mirth to the audience; but it also demonstrates the male attitude of regarding women as property. If he succeeds, then he would be in possession of a gem of a woman, and could go about boasting of   his prize catch. We are indeed prone to laugh at such acquisitiveness. The commodification of woman is also deplorable. She has to be tailor-made with all virtues stitched in to satisfy the male ego. It is a folly for Benedick that he rules out the possibility   that if such a perfect woman existed at all , she might   not choose him. Benedick’s reaction to hearing that Beatrice is secretly in love with him: (2.3.181-213):2 paras. On her husband like qualities. On why he is so easily duped by his friends. In the speech following the trap   set by Pedro, Claudio and Leanato, Benedict starts behaving like a very compromising lover who is willing to bury past   his antagonism with Beatrice. As suggested by Pedro, Benedick begins his introspection – self-examination to improve his chances of being a good and worthy husband. Like a repentant lover and future husband he feels he has unfairly treated the fair Beatrice, and her love â€Å"must be requited†. (2.3.216) He also decides that he â€Å"must not seem proud.† (2.3.220). He concludes that she is fair, virtuous and wise for having fallen in love with him. He has now grown wise to listen to people’s criticism which would lead to the improvement of his personality. For having so long opposing and railing against marriage, he makes a 180 degree turn and pledges to â€Å"be horribly in love with her.† (2.3.226) He further argues that he must break his vow of celibacy so that â€Å"the world must be peopled.†(2.3.233). Being conditioned and brainwashed by Leanato, Pedro and Claudio he now discovers â€Å"some marks of love in her.†(2.3.236)His conclusion – â€Å"I am a villain; if I do not love her.† (2.3.253) – is a proof of his delusion. In this speech Benedick recapitulates after eavesdropping the mock-serious conversations of Claudio, Pedro and Leanato who aver that Beatrice is dying for his love, but   is too modest â€Å"to wear her heart out first.† (2.3.195) What he so long regarded â€Å" a gull† now has become veritable truth; as he says, â€Å"This can be no trick: the conference was sadly borne.† Like the typical lover with   Ã¢â‚¬Å"imagination   all compact†, he is duped by the   prank played by Pedro and Claudio. He is unable to see through the â€Å"sport† to mislead both   the proud lovers to hold â€Å"an opinion of another’s dotage.† (2.3.208) The old and the experienced Prince and Governor are successful in manipulating the romantic but arrogant lovers to confess their love and overcome their egoes. All Beatrice’s objections like â€Å"Against my will† and forcing her on â€Å"knife’s point †¦to choke a daw withal.† (2.3.246) are romantically interpreted as signs of love. Benedick’s behavior does confirm Shakespeare’s view of lover in Midsummer Night’s Dream: â€Å"The   lunatic, the lover and the poet/Are of   imagination all compact.† (Midsummer, 5.1.7) Their wild imagination hardly resembles the reality. Qualities I like in a man or woman. Do I choose any qualities admired by Benedick? Why? Or why not? The qualities I like in a man are tenderness, affection, and a capacity for enduring relationship. He must not treat woman as a prized possession for his personal benefit; but treat her as an equal partner. The qualities admired by Benedick are male ego-centric and would not satisfy any modern woman. â€Å"Wise†, â€Å"noble† and â€Å"mild† are admirable qualities in male as well   female spouse. Some intellectual qualities like brilliant conversationalist and excellent musician are   welcome personality traits, but not a necessity. But â€Å"rich† indicates love of wealth and dowry which often creates problems in marital life. Benedick gives the impression of a customer with a shopping list of virtues rather than a lover. To match his list a woman has to be perfect. No woman would like such an exacting husband. Work Cited: Craig, W.J.(ed.),   Shakespeare: Complete Works. London. O.U.P. 1974    How to cite Much Ado About Nothing : Acts: I II, Essay examples

The Nissan Motor Company

Question: Discuss the case relying on the classical business ethics approaches, including. Answer: Business ethic case In this report, the study of the Nissan motor company ethic case is done. The Nissan motor company has newly released the Datsun Go that does not fulfill the standards of the New Car Assessment Program and NCAP did not give an even one-star rating for the safety (Brunk, 2012). The head of the NCAP, Max Mosley personally asked the CEO of the Nissan motor company, Carlos Ghosn to remove the Datsun Go car from the market and make the necessary design changes before the car come in the market again because its current status is totally unsafe (Brunk, 2012). The structural integrity of the Datsun Go is such as that any type of collision can cause the death of all passengers. In the response of the NCAP head comment the CEO of the Nissan Motor Company said that the Datsun Go car meets the minimum requirements of the local vehicle regulations of the India and the car is developed with the strong intention to provide best solutions to the local condition of the developing countries such as good visibility to durability, best braking solutions, reduced motion sickness and seat comfort all these helps to reduce the potential for the road accidents. In order to save money, Nissan Motor Company designs the car that will be sold in the developing nations to make the maximum profit from them. Most of the car companies offer hard shell and two airbags that will cost only 200 dollars per car to Nissan Motor Company (Toma Marinescu, 2013). In March, NCAP published a report in which urgent action on the safety of the vehicle is demanded and also the NCAP encourage the insurance companies and government to provide incentives and discounts that prefer the safer cars. The feeling of the business threatening pushes the Nissan Motor Company to develop a hard shell and airbags in Datsun Go (Toma Marinescu, 2013). In the above case, The Nissan Motor Company does not consider the deontology ethics that are the ethics of rights and justice, Axiology ethic that are ethics of value and care and teleology ethics that are the ethics of utilitarianism. Deontology: According to the ethic of rights and justice, the customers have the some of the rights and they can demand justice for those rights. In the Nissan Motor Company, the Indian customers have the right to be sold a safe vehicle (Sanada, Inoue, Yamaguchi, Takahashi, 1993). If any other developed country, the Datsun Go acquire a zero rating, then it cannot be sold in India because of how unsafe it is. The ethic of justice is based on the hard working, good quality product, fair practices and good ideas, but the Nissan Company is only making the product that is unsafe to the customers (Vadastreanu, Maier, Maier, 2015). Axiology: according to the ethic of the values and care, the customer should be respected and motivated by the good will. The company should act rationally and support and help in making the rational decisions. The Nissan Motor Company thinks about its own profit and profit of its employees (Sanada, Inoue, Yamaguchi, Takahashi, 1993). But, this does not mean that they are rational in doing that. This motivate is blurred by the greed of the company, the company gives priority to their own needs in spite of the customers need. The Nissan Motor Company does not help the customers to make a rational decision rather than it force the customers to purchase an unsafe vehicle. Teleology: the ethic of the utilitarianism focuses on the both short term and long term plan. In the above case, the company is launched the Datsun Go in the market and sold at an increased rate. This gives short term happiness to both the company and the customers because the vehicle is unsafe. The company has the opportunity to sell a vehicle that gives happiness to the customers or not. The company should apologize for its safe vehicle and return back their vehicle from the market to improve its design. The value based CSRs stakeholder theory. The main stakeholders of the Nissan Company are the Indian customers and customers from the developing countries. These innocent people are buying the unsafe cars that would cause their deaths in case they will get a car accident in the future (Sacconi, n.d.). The second stakeholder is the head of the NCAP because the program run by him is responsible for determining the safety of the vehicle and ensuring that they are suitable for the public or not (Aligica Tarko, 2015). The last one and important stakeholder, in this case, is the CEO of the company because he makes the decision regarding the spending on the safety of the vehicle. In the last, the Nissan Company could not stick to the ethics of the social company. The company should apologize for the same and should return back their vehicles and try to redesign the Datsun Go to make it a safe vehicle. References Aligica, P. Tarko, V. (2015). Polycentric Stakeholder Analysis: Corporate Governance and CSR under Value Heterogeneity.Academy Of Management Proceedings,2015(1), 17539-17539. https://dx.doi.org/10.5465/ambpp.2015.17539abstract Brunk, K. (2012). Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings.J Bus Ethics,111(4), 551-565. https://dx.doi.org/10.1007/s10551-012-1339-x Sacconi, L. CSR as Contractarian Model of Multi-Stakeholder Corporate Governance and the Game-Theory of its Implementation.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.1163704 Sanada, Y., Inoue, N., Yamaguchi, H., Takahashi, K. (1993). Automotive hydraulics at Nissan Motor Company.Proceedings Of The JFPS International Symposium On Fluid Power,1993(2), 89-98. https://dx.doi.org/10.5739/isfp.1993.89 Toma, S. Marinescu, P. (2013). Global Strategy: The Case of Nissan Motor Company.Procedia Economics And Finance,6, 418-423. https://dx.doi.org/10.1016/s2212-5671(13)00157-3 Vadastreanu, A., Maier, D., Maier, A. (2015). Is the Success Possible in Compliance with Ethics and Deontology in Business?.Procedia Economics And Finance,26, 1068-1073. https://dx.doi.org/10.1016/s2212-5671(15)00931-4

Advertising and Organic White Tea free essay sample

Vitasoy then became a household name and being internationally with two major brands: VITASOY, a nutritious soy milk and tofu and VITA, a range of juice, teas, distilled water, dairy-milk products. The most popular Vitasoy products are soymilk, lemon tea etc. (Vitasoy story,2008) Vitasoy had announced that the company got a solid business growth of 9% in the ended 30th September 2009 in Hong Kong, posted a turnover of HK$1,561 million during the period, compared with HK$1,437 million last year. The market share of Vitasoy is occupied in the regions of North America USA, Australasia Australia and New Zealand and others Asia market Mainland China and Singapore. Hence, company would like to rejuvenate the market campaigns to solidify the leading position and enlarge the market share. (epressrelease,2009) SWOT analysis of Vita Organic white tea Strengths: Vitasoy has been a long history as a Hong Kong-based food amp; beverage manufacturer. From time to time, the reputation of the Vitasoy is already established as a household name in most Hong Kong peoples mind. Since the Hong Kong beverage market has few competitors produce on the Organic drinks products. The company is seizing and relies on this reputation and strengths to launch a new product Vita Organic White Tea to maintain and refreshing the brand awareness of Vitasoy. Organic tea, as implied by the name, it is grown without the use of artificial fertilizers and pesticides. Tea has been cultivated for thousands of years in Chinese history. The company focuses on the organic white tea because it has a plenty of advantages such as less caffeine, assist cancer prevention, help the bodys immune system and lower holesterol etc. to deliver a high quality beverage to consumers. Weaknesses: The company has less organic production experience in Hong Kong compare with other specialized organic brands. Opportunities: In recent years, organic products have gained impulse as more people are opting for healthier choices on food items free from dangerous toxins. They are also looking for the high q uality organic products on the foods and even spread all over to the environment. Beside there is few competitors launch organic product, therefore, produce an organic product is one of the business opportunities. The company will cooperate with the local farmers and farm workers in Mainland China under the Fair Trade policies. This may also increase the Vitasoys awareness, reputation and dedication to the community. Threat: While the company once launched this new organic product, other competitors will step follow to imitate our organic products. The market may become more competitive. Positioning and Targeting of Vitasoy Vitasoy is famed at the soymilk and being a household name in Hong Kong since 1940. However, there are still many beverage competitors appeared in the market to spread over its brand such as Coca-Cola Company, Tao Ti, Hung Fok Tung. Organic White Tea will come into VITA product Vita Organic White Tea. Vitasoy then becomes the first local market on production of organic tea. The company is focus on the trends of consumer looking for living in a healthier way and produce Vita Organic White Tea with planting the organic white tea leaf to provide a high quality organic drink to consumers. Customer will base on different notion to select a product. For the Organic White Tea, most of the consumers will emphasize on the healthy and the value for money. Because of an organic drink can represent less harmful effects, the high quality cultivating in the production process to achieve without any impurity and the benefits to the body. In the appendix Table 1, it is about the positioning map of the local drinks market which is base on the value for money and as well as the health of the drinks. From the table, 3 competitors Tao Di, Hung Fok Tung and Coca Cola are at a good situation, and Vitasoy is the best choice in young adults mind. The reasons are that Vitasoy provides a variety of drinks products into two major brands in the Hong Kong market: VITASOY, a nutritious soy milk and tofu and VITA, a range of juice, teas, distilled water, dairy-milk products. Also, Vitasoy has a good reputation that reaches the brand description Our first priority is consumer well-being through great tasting and nutritional products. The new product Organic White Tea is doing so. Because of not every Hong Kong people is suitable for drinking Chinese herbal medicine. Therefore, even the Hung Fok Tung products are good at health, there is still a restraint for people to choose as a drink. About Coca Cola, many people are only recalled the red and white colour of coke with various flavor. However, the coke is not good at health with many sugar ingredients even the price is affordable. Dao Ti did provide tea products but not focus on organic. Drinking with Vitasoy Organic White Tea, consumers have no worry on the harmful effects of chemical fertilizers and pesticides and bring out benefits to the body. Mr. Larry Eisentrager, Group Chief Executive Officer of VIHL stated that the target market of Vitasoy is focusing on the young generations in Hong Kong market which comprising (Names of Generations,2010) the generation X (1965-1979) and generation Y (1980-2000). Those young generations have much spending on necessities as they have lower levels of income (Clow and baack,2006). Advertising Objectives The following aspects are the objectives that company aimed to achieve in the advertising and promotional campaign. Facilitate Vitasoy to promote the new product Vita Organic White Tea * Increase 3% market share of the food amp; beverage industry in 2010 * Increase the sales 5% from 2010-2011 in order to increase profit * Increase brand awareness among the new advertising campaign * Attract to young generations to purchase and try on the organic tea products The objective of the advertisement is increasing both market share and sales in the year 2010 by the new advertising campaign. This advertisement aimed to arouse peoples mind to live in a healthy life from bottom up of psychological need that Vita Organic White Tea as unique functions that cultivating with a natural tea leaf without any harmful effects of chemical fertilizers and pesticides in a sustainable environment. The tea is to provide a fuller and richer taste, which is healthier for consumption. Then, objectives come to realistic of using both rational and emotional appeals in the advertisements. For the rational, it is focusing on the print advertisements such as newspaper, magazines and transit light box which illustrate the production process and benefits of the Vita Organic White Tea. For the emotional, advertisements will be illustrated on TVB commercial to make consumers perceive after drink the tea can turn into a habit to live in a healthy and obtain the benefits. The product will focus on the young adults (young generations) at the age group between18-44 years old. In these ranges, most of the consumers are looking for live in a healthy way. Now, the Organic White Tea is cultivate without chemical effects, allows consumer drinks without worries. Advertising Strategy There are two elements towards an advertising strategy. The first element is about the brand image, brand personality, advertising message and the unique sell proposition of the product. The second element is about the medium executions and contains the medium schedules. Company will use both push and pull strategy to increase the sales volume of the products. Brand Image and Brand Personality VITA will use of red and white colour to represent the brand name which red can be a stimulant and the hottest of the warm colors. ORGANIC White Tea will be placed with white colour to represent pure, rich, strong, and has a refreshing aroma. Besides, the background colour of the bottle will be beige colour with warm, simplicity and relaxing feelings to enjoy the Vita Organic White Tea. The ideas of using beige colour is from farmer. Their attitudes and efforts on culti vating tea leaf with an enjoyment towards to natural gives a feeling of warm and austere production. Imagery will be also used on the product such as the leaf can represent the natural cultivation. All of the images and personalities can demonstrate the Vitasoy mission: promote quality of life through great tasting and nutritional products. Unique selling Proposition Vita Organic White Tea has unique production of the tea leaf. The reason of chosen white tea is that the leaves are harvested and picked before the leaves are fully opened. Also, the leaves cannot be harvested on rainy days nd can only be harvested for a short time every year in early Spring. Consumers can experience the grassy, sweet and light flavor of white tea compare with green tea. In addition, the usual way of cultivating tea is non-sustainable. It leads to soil erosion and disease, and the pesticides are a health hazard for the workers who pick the leaves. Vita Organic White Tea is cultivating with a natural tea leaf without any harmful effects of chemical fertilizers and pesticides in a sustainable environment . Organic tea contains antioxidants as the key portions. High levels of antioxidants minimize the amount of harmful free radicals in the body and reduce the opportunities of cancer. It is also one the few natural sources of fluoride and reduces high blood cholesterol and blood pressure and it is a non-toxic refreshing beverage. Consumers must try on it because Vitasoy is the only Hong Kong-based manufacturer to produce organic tea drink in the market. Advertising Message The advertisement is about consumers drinking with Vita Organic White Tea is like drinking a pure, simple aroma. The leverage point of the advertisement is the linkage between benefits of organic white tea once consumer drinks the tea. The advertisement will use the cognitive strategy to deliver consumer the attributes of the Vita Organic White Tea. A slogan will be appearing in the advertisement: Vita ORGANIC White Tea. Everywhere everytime be with you. The message of the slogan told consumers that Vita Organic Drinks can drinks in everywhere at everytime they like. Once consumers purchase Vita Organic White Tea, they are persuaded as purchase the healthy benefits. When consumers living in an organic life, their emotional beliefs are that can minimize the health hazards and may help protect body against: heart disease, high blood pressure, high cholesterol, and some types of cancer. Those benefits can take the personality of reassurance that consumers can live in a healthy way to gain benefits and trustworthiness that they are not drinking tea with the harmful effects but the natural cultivated tea leaf. The terms of everywhere and everytime is easy to grab consumers attention that make consumers perceive to gain the healthy benefits once start to drink the tea. Therefore, the advertisements suggest consumers starting to live in a healthy way from the beverage to obtain healthy benefits and take a choice of Vita Organic White Tea with the high quality organic tea leaf can become a habit into life. Media Execution Several medium are decided to use for promoting Vita Organic White Tea. They are TV commercial, Road Show on Bus, print ad in Newspaper and Magazines, Transit light box. The purposes are to increase the awareness of Vita Organic White Tea and extend its market share. The advertisements are focus on reminding audience the brand awareness and knowledge. In addition, persuade the target audience to purchases Vita Organic White Tea to obtain healthy benefits and leading them towards the organic life. TV commercial (TVC) and Road Show on Bus The first run of advertisement is on the television as most of the direct response advertising is highly effective via television medium. The advertisement will play 15 seconds including the use of action, audio and visual, colour and imagery of produce from natural tea leaf to the production of Vita Organic White Tea with the slogan Vita ORGAINC White Tea. Everywhere everytime be with you in the advertisements, which deliver with generic message to generate awareness and interest of the drink from consumers. It can be demonstrate with animation how the feelings and the enjoyment of drinking the pure, simple organic tea to acquire the behind healthy benefits. It can achieve the young generations whose looking for or start living in a healthier life. Additionally may grab others segment attention towards the product. The advertisement will be produced about 30 seconds placed on Jade Channel (TVB). The target audience is direct towards the young generations. Thus, the video broadcasting will be played mostly at night around 8:00pm 9:30pm aimed the audience is mostly after work or after school from February to Mid March (8 weeks) to obtain the high reach of audience and it possess a high frequency potential. For promoting the new product visibly, the advertisement will be broadcasted everyday in order to influence audience unobtrusively and imperceptibly. There are totally 63 spots in the TV commercial as the advertisement is broadcast one time on everyday, totally 63 days. The audience coverage of this media is 35%. Gross Rating Points (GRP) = 35*63 = 2205 Cost = [2,000,000*2 + (80,000*8*2)] = $5,280, 000 About the ad in Road Show on Bus, it will be also broadcasted after one week in TVC. The Roadshow advertisement will produce 1 minute on 500 buses which cover Hong Kong Island, Kowloon and New Territories for 6 weeks, the ad comprises the same function as TVC. Because of bus is a public transportation with a high flow of passengers, it can target the right audience. Betweens, the cost of the production is also lower than TVC. The video broadcasting will be played 2 times a day, which means 84 times in total for 6 weeks. The audience coverage of this media is 10% since only invested 500 buses (40%/4). GRP= 10*84 = 840 Cost = [10,000 + (40,000*6)] = $250, 000 Newspaper Newspaper is providing much informative of the behind efforts on production. The layout can be covered a whole product story to gain awareness and interest of the new product. For instance, the factual articles towards the healthy benefits of drink Vita Organic White Tea, how to become into an organic life, even the tea leaf cultivation can be also illustrated inside the newspaper. Oriental Daily News will be selected with medium quality junior page advertisement in total 24 days, 3 times a week in 2 months. The audience coverage of this media will be 30%. The opportunities to see (OTS) is OTS = 30*24 = 720 Cost = [10,000 + (40,000*24)] = $970,000 Magazines The ad printed on magazines is apart from TVC, it is using conative strategy. The ad will be placed in the specialized food amp; beverage magazines to attract mass audience, especially the target readers young generations. One of the reasons is that most of the readers reading them during their leisure time or waiting situations. Moreover, since the ad using informative and animation appeals with high colour quality of the product features for examples the behind efforts on production also the healthy benefits towards consumers, it tend to pay reader attention related to their needs and wants on healthy and organic issues. The ad will be located at the back of magazines because it has higher attractiveness when reader holding magazine while they are not reading. The Sudden Weekly is selected because it has an extra small magazine called Eat and Travel Weekly is attached, all information is talking about food amp; beverage. Thus, it is very suitable to promote the new product. This magazine has high audience coverage to reach young generations effectively. It will be posted with a high quality full page advertisement in 6 issues and the audience coverage of this media is 5%. OTS = 5%*6 = 30 Cost = [$10,000 + (40,000*6)] = $250,000 Transit light box The transit light box will show the unique functions of Vita Organic White Tea, natural production of the tea leaf with the slogan. It wants to deliver consumers the benefits of drinking with a natural tea leaf and towards the body. It is using cognitive strategy and state rational appeals to attract and arouse consumers awareness and interest in the new products and brand. The transit light box in MTR station is selected to produce with a high quality of advertisement. We lease the 4X6 feet transit light box for 6 weeks which located at the high frequency on major transit stations such as Mong Kok, Tsim Sha Tsui, Admiralty, Central. The high quality transit light box can attain 15% audience to notice for 4 weeks, and it is 7. 5% for 2 weeks. Total audience coverage is 22. 5%. OTS = 22. 5%*6 = 135 Cost = [30,000 + (150,000*6)] = $930, 000 For those cost information, please refer to appendices Table 1: Assumption on advertising production cost and media cost. Pre Testing (Clow and Baack,2008) Before the advertising campaign is released, a pre-testing should be done to measure the impact and quality of the ad then for the use in future development of marketing campaigns. There are several pre-testing methods. Copytesting, recall tests and recognition tests will be elected in this stage. For evaluate the TV and roadshow advertisements will use the former two methods. The latter method will be used for evaluate the print advertisements. One of the techniques of copytesting will be used for those television and roadshow advertisements. It is theater test. It is aimed to compare the consumer view on the new product Vita Organic White Tea with other advertisements. The ads are mostly placed between two television dramas which able to grab the consumers instant interest. Some target audiences are invited to participate to ask for their memories and reaction among the ads that were shown and see whether they can notice the tea ad by some specific demonstrations. Before the test start, those participators are not known any about which ad is being tested. The second method is recall tests and using day-after recall methods to measure how much target audience have remembered or learned from the ad. With the results of audience recalled extent, the probability of the brand can be enhanced to arouse consumers to purchase. The last method is recognition test for those print ads after the ads has been launched. A series of questions about the Vita Organic White Tea print ad will be asked to target readers to gather the information of their reaction towards the ad. This method can help to further establish Vitasoy in consumers mind on the effort on organic products and persuading them to purchase the benefits of the tea. Campaign Evaluation From the pre-testing stage, we have used three methods to evaluate the advertising campaign. After gathering all the results from those methods, we have the following recommendations respectively. Print Advertisement Refer to Appendices table 2, it show of each media coverage in Hong Kong market. For the newspaper ad research, the audience coverage of this media will be 30%. The opportunities to see (OTS) is 720. For the magazines research, the audience coverage of this media is 5%. The OTS is 30. Television and Roadshow Advertisement About the TV commercial, the audience coverage of this media is 35% and the gross rating point (GRP) is 2205 which is the highest score among those medium. About the Roadshow advertisement, the audience coverage of this media is 10% since only invested 500 buses (40%/4). The GRP is 840. The medium cost and medium schedule plan are respectively enclosed in appendices table 3 and table 4. Read more: http://www. ukessays. co. uk/essays/marketing/vitasoy-international-holding-limited. php#ixzz2UaOC8RHT