What Is Womens Equality Day Why August 26

August 26 of each year is designated in the United States as Womens Equality Day. Instituted by Rep. Bella Abzug and first established in 1971, the date commemorates the passage of the 19th Amendment, the Woman Suffrage Amendment to the U.S. Constitution, which granted women the right to vote on the same basis as men.   (Many women still had to fight for the right to vote when they belonged to other groups that had barriers to voting: people of color, for instance.) Less well known is that the day commemorates the 1970 Womens Strike for Equality, held on August 26 on the 50th anniversary of the passage of woman suffrage. The first public body to call for the right of women to vote was the Seneca Falls convention for womens rights, at which the resolution on the right to vote was more controversial than other resolutions for equal rights. The first petition for universal suffrage was sent to Congress in 1866. The 19th Amendment to the United States Constitution was sent to the states for ratification on  June 4, 1919, when the Senate endorsed the Amendment.   The passage by the states proceeded quickly, and Tennessee passed the ratification proposal in their legislature on August 18, 1920. After turning back an attempt to reverse the vote, Tennessee notified the federal government of the ratification, and on August 26, 1920, the Nineteenth Amendment to was certified as ratified. In the 1970s, with the so-called second wave of feminism, August 26 again became an important date.   In 1970, on the 50th anniversary of the 19th Amendments ratification, the National Organization for Women  organized the Womens Strike for Equality, asking women to stop working for a day to highlight inequalities in pay and education, and the need for more child care centers. Women took part in events in 90 cities.   Fifty thousand people marched in New York City, and some women took over the Statue of Liberty. To commemorate the voting rights victory, and to rededicate to winning more demands for womens equality, member of Congress Bella Abzug of New York introduced a bill to establish Womens Equality Day on August 26, commending and supporting those who continued to work for equality. The bill calls for an annual presidential proclamation of Womens Equality Day. Here is the text of the 1971 Joint Resolution of Congress designating August 26 of each year as Womens Equality Day: WHEREAS, the women of the United States have been treated as second-class citizens and have not been entitled the full rights and privileges, public or private, legal or institutional, which are available to male citizens of the United States; andWHEREAS, the women of the United States have united to assure that these rights and privileges are available to all citizens equally regardless of sex; andWHEREAS, the women of the United States have designated August 26, the anniversary date of the passage of the Nineteenth Amendment, as symbol of the continued fight for equal rights: andWHEREAS, the women of United States are to be commended and supported in their organizations and activities,NOW, THEREFORE, BE IT RESOLVED, the Senate and House of Representatives of the United States of America in Congress assembled, that August 26th of each year is designated as Women’s Equality Day, and the President is authorized and requested to issue a proclamation annually in commemoration of that day in 1920, on which the women of America were first given the right to vote, and that day in 1970, on which a nationwide demonstration for women’s rights took place. In 1994, the presidential proclamation by then President Bill Clinton included this quote from Helen H. Gardener, who wrote this to Congress in asking for the passage of the 19th Amendment: Let us either stop our pretence before the nations of the earth of being a republic and having equality before the law or else let us become the republic we pretend to be. A presidential proclamation in 2004 of Womens Equality Day by then President George W. Bush explained the holiday this way: On Womens Equality Day, we recognize the hard work and perseverance of those who helped secure womens suffrage in the United States. With the ratification of the 19th Amendment to the Constitution in 1920, American women gained one of the most cherished rights and fundamental responsibilities of citizenship: the right to vote.The struggle for womens suffrage in America dates back to the founding of our country. The movement began in earnest at the Seneca Falls Convention in 1848, when women drafted a Declaration of Sentiments proclaiming they had the same rights as men. In 1916,  Jeannette Rankin  of Montana became the first American woman elected to the United States House of Representatives, despite the fact that her fellow women would not be able to vote nationally for 4 more years. President Barack Obama in 2012 used the occasion of the proclamation of Womens Equality Day to highlight the Lilly Ledbetter Fair Trade Act: On Womens Equality Day, we mark the anniversary of our Constitutions 19th Amendment, which secured the right to vote for Americas women. The product of profound struggle and fierce hope, the 19th Amendment reaffirmed what we have always known: that America is a place where anything is possible and where each of us is entitled to the full pursuit of our own happiness. We also know that the defiant, can-do spirit that moved millions to seek suffrage is what runs through the veins of American history. It remains the wellspring of all our progress. And nearly a century after the battle for womens franchise was won, a new generation of young women stands ready to carry that spirit forward and bring us closer to a world where there are no limits on how big our children can dream or how high they can reach.To keep our Nation moving ahead, all Americans -- men and women -- must be able to help provide for their families and contribute fully to our economy. That years proclamation included this language: I call upon the people of the United States to celebrate the achievements of women and recommit to realizing gender equality in this country.

Cell Phones Friend or Foe - 1037 Words

The effects of technology on society will always be a double edged sword. The debate is a never ending one, in which both sides have valid and compelling arguments. The Industrial Revolution reduced manual labor in the long run, but had negative consequences such as child labor and sweatshop conditions. Nuclear Power reduces the cost of producing energy, but raises serious environmental issues like pollution and radiation. In this day in age refusing to assimilate to at least some form of modern living is simply not an option. One invention causing controversy today that has yet to cease being alter, modified, and â€Å"improved† since its debut is the ever present cell phone. Even as I sit here typing this paper, my own shiny,†¦show more content†¦Movie Theaters now have clips dedicated solely to reminding audience members to silence their phones. These are things that were once common courtesy and didn’t need reminding. It is easier for someone who grew up in a previous generation to notice the real effects of cell phones on society. Almost all kids today have grown up around this technology and many are using it at younger ages. Cell phones appear to have replaced the need for everyday items such as alarm clocks, calendars, and watches. They also have taken place of our memory in several instances. Many people, including myself, no longer find it necessary to memorize phone numbers since they can quickly be obtained by scrolling through our cell phone, which is sure to be with us. Important upcoming dates can be programmed into our phones, complete with a reminder that will ensure we don’t miss an event. The thought here seems to be the more information you can access from the same source, the simpler life becomes. It seems like almost everyday a new feature is being added to this handheld device. They can now do everything from take a picture or a video, to allowing access to youâ₠¬â„¢re e-mail, to playing your favorite downloaded songs. They are virtually mini telephones, digital cameras, laptops, and ipods in one. That amount of technology in such a compact space is truly astounding. It’s unfortunate to think cell phones are just becoming, if they have not already, another â€Å"statusShow MoreRelatedSocial Media And Its Impact On Society873 Words   |  4 Pagesassume that social media are our friend and that social media is a great thing to have. But, what these people fail to realize is that social media is really our enemy, our foe. Where do I stand with social media? Let’s just say I used to be blinded as much as today’s people are, who are corrupted by the vast trends of social media. Though I may use social media myself, I do not consider it my friend. I consider social media a corruption towards society and a foe, not just towards me, but to theRead MoreLife Without Cell Phone1399 Words   |  6 PagesLIFE WITHOUT CELL PHON ES Introduction We have become a society that is totally dependant on communication devices to make our world go round. We have technology today that allows us to keep in almost constant contact with one another. We communicate through cell phones that use a network of specialized base stations called cell sites, but many people now are using cell and mobile phones that use a satellite signal for their connection. The phone, TV, personal computer and Internet haveRead MoreEffects Of Technology On Society s Society1246 Words   |  5 Pagesthe last few decades, there has been a dramatic improvement in the development and use of technology. Workplaces have gone from handwritten records to storing all information on computers. Cell phones are available at immediate disposal to contact anyone, friend or foe. But the impact computers and cell phones are leaving on society may not be for the best. There are many benefits and downfalls that the rapid increase of technology has had on society. There are many benefits to using computers.Read MoreRfid Technology For The Consumer And The Producer Alike1260 Words   |  6 Pagesthe pilot rolled the plane as they approached the base, it would send a different signal to the radar alerting them that it was one of their own planes flying in. The British expanded upon this technique and created the first active Identify Friend or Foe system. The IFF system had the same basic concept as the RFID. The British put a transmitter on each of their planes and when it detected a radar station on the ground, it sent a signal back to the radar letting them know it was an ally. The IFFRead MoreTeen Depression And How Social Media Can Help Or Hurt936 Words   |  4 Pagescyber bullying and social media can also be a crucial part of recovery from depression and anxiety. (1) The media allows the user to gain attention from around the world, but it can also ruin someone s life. The internet allows us to make friends or foe, but no one can trust a person from the internet. Cyber bullying is the bullying or harassing of a person or group of people using technology. Cyber bullying can lead to serious emotional consequences, including depression, low self-esteem, anxietyRead MoreAdvantages Of Star Wars Movies1158 Words   |  5 PagesJenn y Nicholson, a Star Wars fan and film reporter with Screen Junkies. However, Leia, the one who everyone praises to be a feminist icon, only comes off as mean and brash. She acts ungrateful at her rescues and insults everyone she comes across, friend or foe. More than that, storywise, her character has many missed opportunities, from rescuing herself, to becoming an all powerful jedi knight. Besides powerful women characters, Star Trek has had a strong progressive message affecting real life cultureRead MoreModern Technology: a Friend or a Foe?1572 Words   |  7 PagesModern Technology: A friend or a foe? Paolo A. Pantaleon 2-7 â€Å"Were changing the world with technology† (Gates). In this modern world, many people can’t survive without the aid of modern technology. Do you remember when people used to send messages through the use of the â€Å"pony express†? Or when people used to get up from their couch to change the channel of the television? I can’t imagine how people could live without modern technologies such as cell phones, internet, and many more. TechnologyRead MoreHow Technology Has Influenced The Way People Interact With Each Other1542 Words   |  7 Pagesinfluenced the way people interact with each other. Social networking has connected with a great number of friends, families, communities, and had even helped some individuals find their long term love. American adults use technology for a variety of reasons, for example, Match.com, the first prominent site and the most popular, it has TV commercials, online access, and apps on the cell phone. Aaron Smith and Maeve Duggan discuss the statistics of those who access these s ites, actually meet withRead MoreNegative Influences Of Social Networking Sites On The Youth1033 Words   |  5 Pagesimpact the prosperity and success of today s youth, recommends that understudies who use Facebook just about throughout the day are more slanted to mental prosperity issues, have more shocking assessments and tend to be crippled more routinely than friends who utilize these destinations less as regularly as could be expected under the circumstances (p. 44). The exorbitant utilization of these locales influences the mental and in addition physical wellbeing. Understudies don t take as much time as requiredRead MoreMy First Phone At High School Essay2028 Words   |  9 Pageswalking around with a cellular phone. This was not a common appearance. Usually the kids who had a cell phone, had parents who could afford to pay for cell phone plan or these were the kids who had an after school job. Those situations were definitely not my case. I wanted to be a part of that cl ub, so I decided to save any money I can get my hands on, to purchase a phone. It took me around ten months after my eighteenth birthday to reach my goal. My first cellular phone was a Tracfone. It was a simple

The Oil And Gas Industry - 1070 Words

Starting my petroleum engineering degree, the oil and gas industry was doing very well at the time.The price of oil was around a hundred dollars per barrel, new independent companies were frequently being created, and the employment rate after graduating with a petroleum engineering degree was close to one hundred percent.However, the outlook of the industry has drastically changed while being in school.The price of oil is now hovering around thirty dollars per barrel and many companies are now having to declare bankruptcy because the cost of new drilling is not economically feasible.This applies to production companies, service companies, and drilling companies.These days, more petroleum engineers are being layed off rather than being†¦show more content†¦Before starting my petroleum engineering degree, I graduated from the University of Texas at Austin in 2005 with a degree in Economics.My first job out of college was a petroleum landman leasing mineral rights in the Barne tt Shale in my hometown of Fort Worth, Texas.I could not have found a better job to start out with from school and I really developed a strong interest in the oil and gas industry.I soon moved on to researching title work to determine mineral owners in places like Wyoming, New Mexico, and all over west Texas.One of the reasons I enjoyed the industry so much is that it was such an exciting time to be involved and it was a very competitive market place.Every courthouse I worked in was usually packed, with other petroleum landmen trying to determine mineral owners as fast as they could and sign new leases to start new drilling projects.After working as a landmen for a few years, I decided to go back to school and learn more about the production and drilling aspects of the industry.I began attending LSU to study petroleum engineering.Having an economics degree, I always paid a lot of attention to the stock market and the price of oil.I always knew that it was a real possibility oil pric es could come crashing down because of the booming supply of oil that outpaced the global demand growth.That

Child Development - 2033 Words

For my research, I observed a four year old preschool class at KidsFirst Preschool composed of eight boys and four girls for a total of twelve children. The average socioeconomic status was middle class. The classroom walls were painted white except for one red accent wall. A square carpeted area in one corner of the room was set up with a play kitchen and play laundry area. The bathroom was in the back left corner and was flanked by a chalkboard and a three-drawer storage unit that housed various toys the children could play with during center time. A large plastic storage tub held wooden blocks next to a bookcase by the backdoor that led to the playground outside. Three tables placed end to end and lined with child size chairs sat in†¦show more content†¦K.S. had trouble tracing his worksheet like the other children. When other children started announcing they were done with their worksheet, he began to show signs of frustration by pulling on his hair and rubbing his head. After trying to get out of completing his work, Mrs. Pat encouraged K.S. by telling him what a wonderful job he had done on the letters he had completed. Children begin using their hands immediately after birth to investigate their bodies and the environment in which they are in. Fine motor skills develop as children’s bodies start moving and becoming more stable. As their additional skills advance they learn to do more with their hands, therefore further developing their fine motor skills. By four years old, children are able to copy squares, print a few letters, cut on given line, and use utensils correctly. However, children develop skills at different rates. This means that one child may be able to print his or her name at 3 years and 6 months old while another child may not be able to do so till he or she is 4 years and 6 months old. K.S. could easily be a child that develops these skills at a slightly later age. While observing the children’s cognitive development, I noticed some children remembered the letter sounds they had learned earlier in the year more than other children. During their weekly â€Å"Show and Tell† on Friday, students were asked to tell what they had brought and identify the letter that the object started with (theShow MoreRelatedThe Development Of Child Development1986 Words   |  8 PagesAs children grow older they go through a process known as child development which is defined as the discipline dedicated to the understanding of all characteristics of human development from birth to adolescence. I reflected on each of the eight chapters that we covered in class and will use that information to apply it to my neighbor Sebastian. Sebastian is a 7 year old child who lives next door to me and I have taken care of him since he was four months old. I have had the opportunity to applyRead MorePhysical development of a child759 Words   |  4 Pagesï » ¿Acc ording to John Santrock, Development can be defines as a pattern of change that begins at conception and continues throughout the human s life, while the Oxford school dictionary defines Physical as having to do with the body rather than the mind. This article I examined written by Alex Brooks with further clarification from John Santrock, Brooks believe that person s view of physical development is more than just hitting the right percentiles on a height chart. He believes that withRead MoreStages of Child Development804 Words   |  4 Pagesgenerations yes, but also to aid in the development of the student in all aspects. Some students have a harder time developing the whole person, meaning that they have a harder time developing the physical, cognitive, and emotional-social parts of themselves all at the same time and pace. A student observation of a typical 2nd grade classroom was completed and one child stood out among the rest in his setting in both of their characteristics and stages of development. In order to protect the rights ofRead MoreChild Development Paper : Infant Development1257 Words   |  6 Pages Infant Development Paper Denicia Bowers OTA 1002 Human Occupation Through the Life Span Summer 2017 Infant Development Paper Infants go through different developmental stages. It is a part of the human life cycle. The beginning stages of an infant’s life is the most developing (Payne Issacs, 2012). One of the stages that infant go through is the Late Infancy Stage. During the Late Infancy Stage, infants between 7-9 months reach many different milestones. As the infant grows and becomes awareRead MoreChild Development Essay1163 Words   |  5 Pagesthe hope to address all barriers so that the individual can have a healthy, â€Å"normal† life. As the individual approaches school age, the student can enroll in the FCBDD Early Childhood Education and Family Center. FCBDD supports and hosts the Child Development Council of Franklin County Head Start programs at Early Childhood and the Northeast Center. These pre-school programs assist the participants in gaining/developing skills that will allow them to be mainstreamed in their school. Other partnersRead MoreThe Theories Of Child Development2240 Words   |  9 Pagestheories of child development and discuss the main principles across all area of development. The assignment will also evaluate an observation conducted on a child and link their behaviour to relevant child development theories. The assignment will firstly highlight some child development theories from behaviourists such as Bandura, humanists such as Maslow and constructivists such as Piaget. Secondly the child’s observation will be discussed and evaluated here relevant link to development theoriesRead MoreEarly Childhood And Child Development928 Words   |  4 Pageswell nurtured can live well and be sociable. Early childhood is the most rapid period of development in a human life. A child creates their own sense of identity. Indeed, it is important for a child to have a sense of identity. Although individual children develop at their pace, all children progress through an identifiable sequenc e of physical, cognitive, and emotional growth and change. The early child development approach is based on that children respond best when caregivers use specific techniquesRead MoreChild Development : A Continuous Process Essay973 Words   |  4 PagesIntroduction Child development is a continuous process where the physical, emotional and mental aspects of advance to complex form enhancing its brain, behavioral and body abilities (Montessori Center International, 2013, p. 4). Specifically, aspects of a child’s development are; physical that involves development of skills; intellectual deals with memory and ability to solve problems. Language development involves enhancing ability to communicate with others; emotional development is the expressionRead MoreThe Child Development Is Defined By The Important Concepts Of A Child1903 Words   |  8 PagesChild Development is defined by the important concepts which change from before the child is born to when the child becomes an adolescent. The development of a child is a very important concept in life. A women dreams of the day she will have a baby and start a family with the love of her life. There are many concepts and many different factors which come into having a baby. Early child D evelopment is a complicated subject that involves, how teratogens affect a new born, how a maternal age can affectRead MoreChild Development and Learning Focusing on Language Development1975 Words   |  8 PagesChild development and learning focusing on language development This essay is about a child’s development and learning, focusing primarily on language development. It will describe the main stages of developmental milestones and the key concepts involved for children to develop their language skills, discussing language acquisition and social learning theory. The essay will also look into the key theorists involved in language development, primarily Vygotsky and Chomsky, and how these theories

Much Ado About Nothing Acts I II Free Essays

Benedick’s Soliloquy on ideal woman: (2.3.20-27) In Shakespeare’s Much Ado About Nothing Benedick, a romantic young Lord in Padua, is head over shoulders in love with Beatrice, Leonato’s niece. We will write a custom essay sample on Much Ado About Nothing : Acts: I II or any similar topic only for you Order Now A moment ago he satirized the â€Å"fantastical† behavior of Claudius in love. As he readies himself for love, he contemplates the sterling qualities he seeks in his love lady. He desires her to be the embodiment of all rare virtues admired by men. He would not buy her unless she is â€Å"fair†, â€Å"wise† and â€Å"virtuous†. Furthermore, she needs to be â€Å"rich†, and â€Å"mild†, and   Ã¢â‚¬Å"noble†. He also expects her to be   a brilliant conversationalist as well as an â€Å"excellent musician†. Benedick goes about choosing his woman as a fastidious buyer go bargaining for the best property at lowest price. This speech is meant to provide fun and mirth to the audience; but it also demonstrates the male attitude of regarding women as property. If he succeeds, then he would be in possession of a gem of a woman, and could go about boasting of   his prize catch. We are indeed prone to laugh at such acquisitiveness. The commodification of woman is also deplorable. She has to be tailor-made with all virtues stitched in to satisfy the male ego. It is a folly for Benedick that he rules out the possibility   that if such a perfect woman existed at all , she might   not choose him. Benedick’s reaction to hearing that Beatrice is secretly in love with him: (2.3.181-213):2 paras. On her husband like qualities. On why he is so easily duped by his friends. In the speech following the trap   set by Pedro, Claudio and Leanato, Benedict starts behaving like a very compromising lover who is willing to bury past   his antagonism with Beatrice. As suggested by Pedro, Benedick begins his introspection – self-examination to improve his chances of being a good and worthy husband. Like a repentant lover and future husband he feels he has unfairly treated the fair Beatrice, and her love â€Å"must be requited†. (2.3.216) He also decides that he â€Å"must not seem proud.† (2.3.220). He concludes that she is fair, virtuous and wise for having fallen in love with him. He has now grown wise to listen to people’s criticism which would lead to the improvement of his personality. For having so long opposing and railing against marriage, he makes a 180 degree turn and pledges to â€Å"be horribly in love with her.† (2.3.226) He further argues that he must break his vow of celibacy so that â€Å"the world must be peopled.†(2.3.233). Being conditioned and brainwashed by Leanato, Pedro and Claudio he now discovers â€Å"some marks of love in her.†(2.3.236)His conclusion – â€Å"I am a villain; if I do not love her.† (2.3.253) – is a proof of his delusion. In this speech Benedick recapitulates after eavesdropping the mock-serious conversations of Claudio, Pedro and Leanato who aver that Beatrice is dying for his love, but   is too modest â€Å"to wear her heart out first.† (2.3.195) What he so long regarded â€Å" a gull† now has become veritable truth; as he says, â€Å"This can be no trick: the conference was sadly borne.† Like the typical lover with   Ã¢â‚¬Å"imagination   all compact†, he is duped by the   prank played by Pedro and Claudio. He is unable to see through the â€Å"sport† to mislead both   the proud lovers to hold â€Å"an opinion of another’s dotage.† (2.3.208) The old and the experienced Prince and Governor are successful in manipulating the romantic but arrogant lovers to confess their love and overcome their egoes. All Beatrice’s objections like â€Å"Against my will† and forcing her on â€Å"knife’s point †¦to choke a daw withal.† (2.3.246) are romantically interpreted as signs of love. Benedick’s behavior does confirm Shakespeare’s view of lover in Midsummer Night’s Dream: â€Å"The   lunatic, the lover and the poet/Are of   imagination all compact.† (Midsummer, 5.1.7) Their wild imagination hardly resembles the reality. Qualities I like in a man or woman. Do I choose any qualities admired by Benedick? Why? Or why not? The qualities I like in a man are tenderness, affection, and a capacity for enduring relationship. He must not treat woman as a prized possession for his personal benefit; but treat her as an equal partner. The qualities admired by Benedick are male ego-centric and would not satisfy any modern woman. â€Å"Wise†, â€Å"noble† and â€Å"mild† are admirable qualities in male as well   female spouse. Some intellectual qualities like brilliant conversationalist and excellent musician are   welcome personality traits, but not a necessity. But â€Å"rich† indicates love of wealth and dowry which often creates problems in marital life. Benedick gives the impression of a customer with a shopping list of virtues rather than a lover. To match his list a woman has to be perfect. No woman would like such an exacting husband. Work Cited: Craig, W.J.(ed.),   Shakespeare: Complete Works. London. O.U.P. 1974    How to cite Much Ado About Nothing : Acts: I II, Essay examples

The Nissan Motor Company

Question: Discuss the case relying on the classical business ethics approaches, including. Answer: Business ethic case In this report, the study of the Nissan motor company ethic case is done. The Nissan motor company has newly released the Datsun Go that does not fulfill the standards of the New Car Assessment Program and NCAP did not give an even one-star rating for the safety (Brunk, 2012). The head of the NCAP, Max Mosley personally asked the CEO of the Nissan motor company, Carlos Ghosn to remove the Datsun Go car from the market and make the necessary design changes before the car come in the market again because its current status is totally unsafe (Brunk, 2012). The structural integrity of the Datsun Go is such as that any type of collision can cause the death of all passengers. In the response of the NCAP head comment the CEO of the Nissan Motor Company said that the Datsun Go car meets the minimum requirements of the local vehicle regulations of the India and the car is developed with the strong intention to provide best solutions to the local condition of the developing countries such as good visibility to durability, best braking solutions, reduced motion sickness and seat comfort all these helps to reduce the potential for the road accidents. In order to save money, Nissan Motor Company designs the car that will be sold in the developing nations to make the maximum profit from them. Most of the car companies offer hard shell and two airbags that will cost only 200 dollars per car to Nissan Motor Company (Toma Marinescu, 2013). In March, NCAP published a report in which urgent action on the safety of the vehicle is demanded and also the NCAP encourage the insurance companies and government to provide incentives and discounts that prefer the safer cars. The feeling of the business threatening pushes the Nissan Motor Company to develop a hard shell and airbags in Datsun Go (Toma Marinescu, 2013). In the above case, The Nissan Motor Company does not consider the deontology ethics that are the ethics of rights and justice, Axiology ethic that are ethics of value and care and teleology ethics that are the ethics of utilitarianism. Deontology: According to the ethic of rights and justice, the customers have the some of the rights and they can demand justice for those rights. In the Nissan Motor Company, the Indian customers have the right to be sold a safe vehicle (Sanada, Inoue, Yamaguchi, Takahashi, 1993). If any other developed country, the Datsun Go acquire a zero rating, then it cannot be sold in India because of how unsafe it is. The ethic of justice is based on the hard working, good quality product, fair practices and good ideas, but the Nissan Company is only making the product that is unsafe to the customers (Vadastreanu, Maier, Maier, 2015). Axiology: according to the ethic of the values and care, the customer should be respected and motivated by the good will. The company should act rationally and support and help in making the rational decisions. The Nissan Motor Company thinks about its own profit and profit of its employees (Sanada, Inoue, Yamaguchi, Takahashi, 1993). But, this does not mean that they are rational in doing that. This motivate is blurred by the greed of the company, the company gives priority to their own needs in spite of the customers need. The Nissan Motor Company does not help the customers to make a rational decision rather than it force the customers to purchase an unsafe vehicle. Teleology: the ethic of the utilitarianism focuses on the both short term and long term plan. In the above case, the company is launched the Datsun Go in the market and sold at an increased rate. This gives short term happiness to both the company and the customers because the vehicle is unsafe. The company has the opportunity to sell a vehicle that gives happiness to the customers or not. The company should apologize for its safe vehicle and return back their vehicle from the market to improve its design. The value based CSRs stakeholder theory. The main stakeholders of the Nissan Company are the Indian customers and customers from the developing countries. These innocent people are buying the unsafe cars that would cause their deaths in case they will get a car accident in the future (Sacconi, n.d.). The second stakeholder is the head of the NCAP because the program run by him is responsible for determining the safety of the vehicle and ensuring that they are suitable for the public or not (Aligica Tarko, 2015). The last one and important stakeholder, in this case, is the CEO of the company because he makes the decision regarding the spending on the safety of the vehicle. In the last, the Nissan Company could not stick to the ethics of the social company. The company should apologize for the same and should return back their vehicles and try to redesign the Datsun Go to make it a safe vehicle. References Aligica, P. Tarko, V. (2015). Polycentric Stakeholder Analysis: Corporate Governance and CSR under Value Heterogeneity.Academy Of Management Proceedings,2015(1), 17539-17539. https://dx.doi.org/10.5465/ambpp.2015.17539abstract Brunk, K. (2012). Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings.J Bus Ethics,111(4), 551-565. https://dx.doi.org/10.1007/s10551-012-1339-x Sacconi, L. CSR as Contractarian Model of Multi-Stakeholder Corporate Governance and the Game-Theory of its Implementation.SSRN Electronic Journal. https://dx.doi.org/10.2139/ssrn.1163704 Sanada, Y., Inoue, N., Yamaguchi, H., Takahashi, K. (1993). Automotive hydraulics at Nissan Motor Company.Proceedings Of The JFPS International Symposium On Fluid Power,1993(2), 89-98. https://dx.doi.org/10.5739/isfp.1993.89 Toma, S. Marinescu, P. (2013). Global Strategy: The Case of Nissan Motor Company.Procedia Economics And Finance,6, 418-423. https://dx.doi.org/10.1016/s2212-5671(13)00157-3 Vadastreanu, A., Maier, D., Maier, A. (2015). Is the Success Possible in Compliance with Ethics and Deontology in Business?.Procedia Economics And Finance,26, 1068-1073. https://dx.doi.org/10.1016/s2212-5671(15)00931-4

Advertising and Organic White Tea free essay sample

Vitasoy then became a household name and being internationally with two major brands: VITASOY, a nutritious soy milk and tofu and VITA, a range of juice, teas, distilled water, dairy-milk products. The most popular Vitasoy products are soymilk, lemon tea etc. (Vitasoy story,2008) Vitasoy had announced that the company got a solid business growth of 9% in the ended 30th September 2009 in Hong Kong, posted a turnover of HK$1,561 million during the period, compared with HK$1,437 million last year. The market share of Vitasoy is occupied in the regions of North America USA, Australasia Australia and New Zealand and others Asia market Mainland China and Singapore. Hence, company would like to rejuvenate the market campaigns to solidify the leading position and enlarge the market share. (epressrelease,2009) SWOT analysis of Vita Organic white tea Strengths: Vitasoy has been a long history as a Hong Kong-based food amp; beverage manufacturer. From time to time, the reputation of the Vitasoy is already established as a household name in most Hong Kong peoples mind. Since the Hong Kong beverage market has few competitors produce on the Organic drinks products. The company is seizing and relies on this reputation and strengths to launch a new product Vita Organic White Tea to maintain and refreshing the brand awareness of Vitasoy. Organic tea, as implied by the name, it is grown without the use of artificial fertilizers and pesticides. Tea has been cultivated for thousands of years in Chinese history. The company focuses on the organic white tea because it has a plenty of advantages such as less caffeine, assist cancer prevention, help the bodys immune system and lower holesterol etc. to deliver a high quality beverage to consumers. Weaknesses: The company has less organic production experience in Hong Kong compare with other specialized organic brands. Opportunities: In recent years, organic products have gained impulse as more people are opting for healthier choices on food items free from dangerous toxins. They are also looking for the high q uality organic products on the foods and even spread all over to the environment. Beside there is few competitors launch organic product, therefore, produce an organic product is one of the business opportunities. The company will cooperate with the local farmers and farm workers in Mainland China under the Fair Trade policies. This may also increase the Vitasoys awareness, reputation and dedication to the community. Threat: While the company once launched this new organic product, other competitors will step follow to imitate our organic products. The market may become more competitive. Positioning and Targeting of Vitasoy Vitasoy is famed at the soymilk and being a household name in Hong Kong since 1940. However, there are still many beverage competitors appeared in the market to spread over its brand such as Coca-Cola Company, Tao Ti, Hung Fok Tung. Organic White Tea will come into VITA product Vita Organic White Tea. Vitasoy then becomes the first local market on production of organic tea. The company is focus on the trends of consumer looking for living in a healthier way and produce Vita Organic White Tea with planting the organic white tea leaf to provide a high quality organic drink to consumers. Customer will base on different notion to select a product. For the Organic White Tea, most of the consumers will emphasize on the healthy and the value for money. Because of an organic drink can represent less harmful effects, the high quality cultivating in the production process to achieve without any impurity and the benefits to the body. In the appendix Table 1, it is about the positioning map of the local drinks market which is base on the value for money and as well as the health of the drinks. From the table, 3 competitors Tao Di, Hung Fok Tung and Coca Cola are at a good situation, and Vitasoy is the best choice in young adults mind. The reasons are that Vitasoy provides a variety of drinks products into two major brands in the Hong Kong market: VITASOY, a nutritious soy milk and tofu and VITA, a range of juice, teas, distilled water, dairy-milk products. Also, Vitasoy has a good reputation that reaches the brand description Our first priority is consumer well-being through great tasting and nutritional products. The new product Organic White Tea is doing so. Because of not every Hong Kong people is suitable for drinking Chinese herbal medicine. Therefore, even the Hung Fok Tung products are good at health, there is still a restraint for people to choose as a drink. About Coca Cola, many people are only recalled the red and white colour of coke with various flavor. However, the coke is not good at health with many sugar ingredients even the price is affordable. Dao Ti did provide tea products but not focus on organic. Drinking with Vitasoy Organic White Tea, consumers have no worry on the harmful effects of chemical fertilizers and pesticides and bring out benefits to the body. Mr. Larry Eisentrager, Group Chief Executive Officer of VIHL stated that the target market of Vitasoy is focusing on the young generations in Hong Kong market which comprising (Names of Generations,2010) the generation X (1965-1979) and generation Y (1980-2000). Those young generations have much spending on necessities as they have lower levels of income (Clow and baack,2006). Advertising Objectives The following aspects are the objectives that company aimed to achieve in the advertising and promotional campaign. Facilitate Vitasoy to promote the new product Vita Organic White Tea * Increase 3% market share of the food amp; beverage industry in 2010 * Increase the sales 5% from 2010-2011 in order to increase profit * Increase brand awareness among the new advertising campaign * Attract to young generations to purchase and try on the organic tea products The objective of the advertisement is increasing both market share and sales in the year 2010 by the new advertising campaign. This advertisement aimed to arouse peoples mind to live in a healthy life from bottom up of psychological need that Vita Organic White Tea as unique functions that cultivating with a natural tea leaf without any harmful effects of chemical fertilizers and pesticides in a sustainable environment. The tea is to provide a fuller and richer taste, which is healthier for consumption. Then, objectives come to realistic of using both rational and emotional appeals in the advertisements. For the rational, it is focusing on the print advertisements such as newspaper, magazines and transit light box which illustrate the production process and benefits of the Vita Organic White Tea. For the emotional, advertisements will be illustrated on TVB commercial to make consumers perceive after drink the tea can turn into a habit to live in a healthy and obtain the benefits. The product will focus on the young adults (young generations) at the age group between18-44 years old. In these ranges, most of the consumers are looking for live in a healthy way. Now, the Organic White Tea is cultivate without chemical effects, allows consumer drinks without worries. Advertising Strategy There are two elements towards an advertising strategy. The first element is about the brand image, brand personality, advertising message and the unique sell proposition of the product. The second element is about the medium executions and contains the medium schedules. Company will use both push and pull strategy to increase the sales volume of the products. Brand Image and Brand Personality VITA will use of red and white colour to represent the brand name which red can be a stimulant and the hottest of the warm colors. ORGANIC White Tea will be placed with white colour to represent pure, rich, strong, and has a refreshing aroma. Besides, the background colour of the bottle will be beige colour with warm, simplicity and relaxing feelings to enjoy the Vita Organic White Tea. The ideas of using beige colour is from farmer. Their attitudes and efforts on culti vating tea leaf with an enjoyment towards to natural gives a feeling of warm and austere production. Imagery will be also used on the product such as the leaf can represent the natural cultivation. All of the images and personalities can demonstrate the Vitasoy mission: promote quality of life through great tasting and nutritional products. Unique selling Proposition Vita Organic White Tea has unique production of the tea leaf. The reason of chosen white tea is that the leaves are harvested and picked before the leaves are fully opened. Also, the leaves cannot be harvested on rainy days nd can only be harvested for a short time every year in early Spring. Consumers can experience the grassy, sweet and light flavor of white tea compare with green tea. In addition, the usual way of cultivating tea is non-sustainable. It leads to soil erosion and disease, and the pesticides are a health hazard for the workers who pick the leaves. Vita Organic White Tea is cultivating with a natural tea leaf without any harmful effects of chemical fertilizers and pesticides in a sustainable environment . Organic tea contains antioxidants as the key portions. High levels of antioxidants minimize the amount of harmful free radicals in the body and reduce the opportunities of cancer. It is also one the few natural sources of fluoride and reduces high blood cholesterol and blood pressure and it is a non-toxic refreshing beverage. Consumers must try on it because Vitasoy is the only Hong Kong-based manufacturer to produce organic tea drink in the market. Advertising Message The advertisement is about consumers drinking with Vita Organic White Tea is like drinking a pure, simple aroma. The leverage point of the advertisement is the linkage between benefits of organic white tea once consumer drinks the tea. The advertisement will use the cognitive strategy to deliver consumer the attributes of the Vita Organic White Tea. A slogan will be appearing in the advertisement: Vita ORGANIC White Tea. Everywhere everytime be with you. The message of the slogan told consumers that Vita Organic Drinks can drinks in everywhere at everytime they like. Once consumers purchase Vita Organic White Tea, they are persuaded as purchase the healthy benefits. When consumers living in an organic life, their emotional beliefs are that can minimize the health hazards and may help protect body against: heart disease, high blood pressure, high cholesterol, and some types of cancer. Those benefits can take the personality of reassurance that consumers can live in a healthy way to gain benefits and trustworthiness that they are not drinking tea with the harmful effects but the natural cultivated tea leaf. The terms of everywhere and everytime is easy to grab consumers attention that make consumers perceive to gain the healthy benefits once start to drink the tea. Therefore, the advertisements suggest consumers starting to live in a healthy way from the beverage to obtain healthy benefits and take a choice of Vita Organic White Tea with the high quality organic tea leaf can become a habit into life. Media Execution Several medium are decided to use for promoting Vita Organic White Tea. They are TV commercial, Road Show on Bus, print ad in Newspaper and Magazines, Transit light box. The purposes are to increase the awareness of Vita Organic White Tea and extend its market share. The advertisements are focus on reminding audience the brand awareness and knowledge. In addition, persuade the target audience to purchases Vita Organic White Tea to obtain healthy benefits and leading them towards the organic life. TV commercial (TVC) and Road Show on Bus The first run of advertisement is on the television as most of the direct response advertising is highly effective via television medium. The advertisement will play 15 seconds including the use of action, audio and visual, colour and imagery of produce from natural tea leaf to the production of Vita Organic White Tea with the slogan Vita ORGAINC White Tea. Everywhere everytime be with you in the advertisements, which deliver with generic message to generate awareness and interest of the drink from consumers. It can be demonstrate with animation how the feelings and the enjoyment of drinking the pure, simple organic tea to acquire the behind healthy benefits. It can achieve the young generations whose looking for or start living in a healthier life. Additionally may grab others segment attention towards the product. The advertisement will be produced about 30 seconds placed on Jade Channel (TVB). The target audience is direct towards the young generations. Thus, the video broadcasting will be played mostly at night around 8:00pm 9:30pm aimed the audience is mostly after work or after school from February to Mid March (8 weeks) to obtain the high reach of audience and it possess a high frequency potential. For promoting the new product visibly, the advertisement will be broadcasted everyday in order to influence audience unobtrusively and imperceptibly. There are totally 63 spots in the TV commercial as the advertisement is broadcast one time on everyday, totally 63 days. The audience coverage of this media is 35%. Gross Rating Points (GRP) = 35*63 = 2205 Cost = [2,000,000*2 + (80,000*8*2)] = $5,280, 000 About the ad in Road Show on Bus, it will be also broadcasted after one week in TVC. The Roadshow advertisement will produce 1 minute on 500 buses which cover Hong Kong Island, Kowloon and New Territories for 6 weeks, the ad comprises the same function as TVC. Because of bus is a public transportation with a high flow of passengers, it can target the right audience. Betweens, the cost of the production is also lower than TVC. The video broadcasting will be played 2 times a day, which means 84 times in total for 6 weeks. The audience coverage of this media is 10% since only invested 500 buses (40%/4). GRP= 10*84 = 840 Cost = [10,000 + (40,000*6)] = $250, 000 Newspaper Newspaper is providing much informative of the behind efforts on production. The layout can be covered a whole product story to gain awareness and interest of the new product. For instance, the factual articles towards the healthy benefits of drink Vita Organic White Tea, how to become into an organic life, even the tea leaf cultivation can be also illustrated inside the newspaper. Oriental Daily News will be selected with medium quality junior page advertisement in total 24 days, 3 times a week in 2 months. The audience coverage of this media will be 30%. The opportunities to see (OTS) is OTS = 30*24 = 720 Cost = [10,000 + (40,000*24)] = $970,000 Magazines The ad printed on magazines is apart from TVC, it is using conative strategy. The ad will be placed in the specialized food amp; beverage magazines to attract mass audience, especially the target readers young generations. One of the reasons is that most of the readers reading them during their leisure time or waiting situations. Moreover, since the ad using informative and animation appeals with high colour quality of the product features for examples the behind efforts on production also the healthy benefits towards consumers, it tend to pay reader attention related to their needs and wants on healthy and organic issues. The ad will be located at the back of magazines because it has higher attractiveness when reader holding magazine while they are not reading. The Sudden Weekly is selected because it has an extra small magazine called Eat and Travel Weekly is attached, all information is talking about food amp; beverage. Thus, it is very suitable to promote the new product. This magazine has high audience coverage to reach young generations effectively. It will be posted with a high quality full page advertisement in 6 issues and the audience coverage of this media is 5%. OTS = 5%*6 = 30 Cost = [$10,000 + (40,000*6)] = $250,000 Transit light box The transit light box will show the unique functions of Vita Organic White Tea, natural production of the tea leaf with the slogan. It wants to deliver consumers the benefits of drinking with a natural tea leaf and towards the body. It is using cognitive strategy and state rational appeals to attract and arouse consumers awareness and interest in the new products and brand. The transit light box in MTR station is selected to produce with a high quality of advertisement. We lease the 4X6 feet transit light box for 6 weeks which located at the high frequency on major transit stations such as Mong Kok, Tsim Sha Tsui, Admiralty, Central. The high quality transit light box can attain 15% audience to notice for 4 weeks, and it is 7. 5% for 2 weeks. Total audience coverage is 22. 5%. OTS = 22. 5%*6 = 135 Cost = [30,000 + (150,000*6)] = $930, 000 For those cost information, please refer to appendices Table 1: Assumption on advertising production cost and media cost. Pre Testing (Clow and Baack,2008) Before the advertising campaign is released, a pre-testing should be done to measure the impact and quality of the ad then for the use in future development of marketing campaigns. There are several pre-testing methods. Copytesting, recall tests and recognition tests will be elected in this stage. For evaluate the TV and roadshow advertisements will use the former two methods. The latter method will be used for evaluate the print advertisements. One of the techniques of copytesting will be used for those television and roadshow advertisements. It is theater test. It is aimed to compare the consumer view on the new product Vita Organic White Tea with other advertisements. The ads are mostly placed between two television dramas which able to grab the consumers instant interest. Some target audiences are invited to participate to ask for their memories and reaction among the ads that were shown and see whether they can notice the tea ad by some specific demonstrations. Before the test start, those participators are not known any about which ad is being tested. The second method is recall tests and using day-after recall methods to measure how much target audience have remembered or learned from the ad. With the results of audience recalled extent, the probability of the brand can be enhanced to arouse consumers to purchase. The last method is recognition test for those print ads after the ads has been launched. A series of questions about the Vita Organic White Tea print ad will be asked to target readers to gather the information of their reaction towards the ad. This method can help to further establish Vitasoy in consumers mind on the effort on organic products and persuading them to purchase the benefits of the tea. Campaign Evaluation From the pre-testing stage, we have used three methods to evaluate the advertising campaign. After gathering all the results from those methods, we have the following recommendations respectively. Print Advertisement Refer to Appendices table 2, it show of each media coverage in Hong Kong market. For the newspaper ad research, the audience coverage of this media will be 30%. The opportunities to see (OTS) is 720. For the magazines research, the audience coverage of this media is 5%. The OTS is 30. Television and Roadshow Advertisement About the TV commercial, the audience coverage of this media is 35% and the gross rating point (GRP) is 2205 which is the highest score among those medium. About the Roadshow advertisement, the audience coverage of this media is 10% since only invested 500 buses (40%/4). The GRP is 840. The medium cost and medium schedule plan are respectively enclosed in appendices table 3 and table 4. Read more: http://www. ukessays. co. uk/essays/marketing/vitasoy-international-holding-limited. php#ixzz2UaOC8RHT